Industry Track

Exploring the Impact and Future of User-generated Content

  • December 4, 2021
  • 16:20 - 17:05 GMT+4
  • TikTok Creator Stage, ICC4

With GoPros and smartphones, everybody's a creator nowadays. However, leveraging user-generated content to build relatable advertising is both an art and a science. In this session you'll learn from savvy global marketers as they share the secrets to using your powerful moments to truly connect with today's young consumers.