Industry Track

Scriptwriting for Engagement: Formulas to Maximize Retention, Watch Time, and Bingeability

  • December 5, 2021
  • 11:15 - 12:00 GMT+4
  • Capital Suite 13

If watch time is the most important metric on YouTube, then the longer you can keep people watching, the more likely the platform is to promote your content and the more likely your audience is to trust you and buy from you. So it's definitely a win-win-win strategy to optimize your videos for watch time. 

To do that you need to know what words will hook people in within the first few seconds, what will keep them watching through the meat of your content, and what will persuade them to take action at the end of your videos. You need engagement triggers at each stage of your video, and this session will show you exactly how and what those triggers should be throughout your video script.