Born and raised in the UAE, Salama is a proud Emirati who passionately talks about the importance of self-love. For Salama, skincare isn’t just a passion, it’s deeply personal. Having vitiligo and sensitive skin herself as well as having many family members with eczema and psoriasis, she knows all too well what it’s like not to be at peace with your skin. After discovering her own skincare solution in the healing powers of active ingredients, Salama felt a deep desire to help others and set out to find innovative and effective solutions, to make sure that everyone feels comfortable and confident in their skin, a moment that marked the launch of her personal online profile and skincare brand, 'Peacefull'. Counting your blessings is something often forgotten, and Salama is constantly thankful for all that has come her way. Having built an enterprise over media, e-commerce and now skincare, she cites her experiences and journey as pivotal to her success. In 2012, Salama spent two and a half years in Palo Alto, California, the home to market disruptors. This time in the entrepreneurial hub and amongst the Stanford community marked the moment where she kicked off her journey to open her personal social media account and spark conversations around skin and self-worth. With contracts spanning multiple brands including Clinique and La Roche-Posay in the region and beyond, she shared her self-love journey throughout the years. The announcement of Peacefull was a natural extension of Salama’s journey to date and the realization of a lifelong dream, to build a line from the region, for the region and thereafter to create product ranges specifically made for communities that are inclusive of all genders, in which they sell. When asked where she will be in five years Salama said, “I’m always evolving - Salama of today, is not of yesterday and is not of tomorrow. Alongside building Peacefull and my personal brand, I will continue to support and raise awareness for the UN refugee camps, work I feel passionate about. It’s my life’s calling and has taught me so much about the world and what I can do to help people.
Saturday • December 04, 2021
Beauty and the Business
Business-minded beauty creators share how they’ve grown their online business offline. These creators have started their own companies, launched clothing and makeup lines, contract
- Salama Mohamed
- Noor Stars