Rouhana El Hage

Head of Video Content, ITP Originals at ITP MEDIA GROUP

Rouhana El Hage

Rouhana El Hage is the Head of Video Content at ITP Originals, the video content division at ITP Live, and the region’s leading influencer marketing agency. 

Since 2018, Rouhana has been instrumental in the growth of ITP Originals’ brands across YouTube, SnapChat, Tiktok and other social platforms, with flagship cross platform brand ‘Mazaj’ reaching more than 2 million subscribers and generating more than 1 billion views. 

Mazaj includes influencer-led series’ like ‘Expensive Tastes,’ ‘Perfection 101,’ “Cooking Tales”, “Mazaj Challenges” which Rouhana directs along with his talented production team.

Rouhana, also conceptualizes, executes and produces high-quality and innovative content for brands such as PlayStation Middle East, Samsung and the Government Media Office. He also consults on video projects for ITP Media Group’s licensed brands including Harper’s Bazaar Arabia, Cosmopolitan Middle East, and GQ Middle East.

    Scheduled Appearances

    Friday • December 03, 2021

    Community Track

    Testing the Trends

    Some rise to fame over night, but for some, the road is much longer. Which way is best? Find out for yourself in this session where we test out notable trends!

    14:55 - 15:40
    YouTube Community Stage, Hall 11
    • Muhammed Khaled
    • The Food Ranger
    • Supercar Blondie
    • Rouhana El Hage
      (Head of Video Content, ITP Originals at ITP MEDIA GROUP)
    More Info

    Saturday • December 04, 2021

    Community Track

    The Art of the Collab

    Each creator has their own unique style — but what happens when they blend these styles for a collaboration? Find out in this panel where creators will discuss how they work togeth

    12:10 - 12:55
    TikTok Festival Stage, Festival Plaza
    • Ian Hecox (Smosh)
    • Rouhana El Hage
      (Head of Video Content, ITP Originals at ITP MEDIA GROUP)
    • Nawal El Masri
      (Founder of exhale.ae & co-founder of aswad.me)
    • Mazaj

    Saturday • December 04, 2021

    Community Track

    Beauty Crossing Boundaries

    The days of defining ourselves against the commercial beauty industry are over. In this session we will break the mold and learn to embrace all aspects of true beauty and inclusivi

    14:10 - 14:55
    YouTube Community Stage, Hall 11
    • Banen Stars
    • Aysha Harun
    • Mazaj
    • Rouhana El Hage
      (Head of Video Content, ITP Originals at ITP MEDIA GROUP)
    • Denise van Gulik
      (CEO at Celeste Originals & Brands)

    Sunday • December 05, 2021

    Industry Track

    From TV to Smartphones: How to Make Compelling Video Content for Gen Z

    For the first time in history, consumers are spending more time using their mobile devices than they are watching TV. Gen Z and the younger generations are using smartphones at an

    14:15 - 15:00
    Capital Suite 13
    • Erica Elkhershi
      (Head of Multimedia at The National News)
    • Rouhana El Hage
      (Head of Video Content, ITP Originals at ITP MEDIA GROUP)
    • Tracey Grant
      (Vice President, Content at ViacomCBS)
    • Jono Yates
      (Director at Social Alchemist)
    • Brendan Gahan
      (Partner & Chief Social Officer at Mekanism)
    View Full Agenda