Ricky Ray Butler

CEO at BEN Group

Ricky Ray Butler

Ricky Ray Butler is a 15 year digital entertainment veteran who has been at the forefront of reimagining the entertainment and advertising landscape in a world of ever growing digital content.  He found Plaid Social Labs in 2009 which was later acquired by BEN. Today BEN is leading the way in helping architect the burgeoning creator economy with AI and deep learning. With the recent acquisition of TubeBuddy, BEN is helping the 6M+ influencers and creators on the platform to be more data driven, in addition to connecting brands to the right audiences in non-ad supported media across film, television, streaming, and influencer. 

Butler serves as an advisor and investor for entrepreneurs and charities who share his relentless quest for disruption and deep learning, including applications of natural language generation in gaming with AI Dungeon and powering automated machine learning using unstructured data with Zeff (acquired by DataRobot). As one of AdAge’s 40 Under 40, and a member of Forbes Agency Council, Butler is serving as the catalyst for the next generation of data driven entertainment and advertising. Like any data driven creative, Ricky spends his free time creating art no one should see and reading about the myriad of ways data has and can continue to improve the 21st century. Ricky Ray lives with his wife and two children in Los Angeles.
 

    Scheduled Appearances

    Sunday • December 05, 2021

    Industry Track

    Inside the Creator Economy with Jim Louderback

    Join Jim Louderback and guests as they discuss what's new in the digital media world, and innovators building new ways to connect. Join them as they explore the strategies, tactics

    12:30 PM - 01:15 PM
    Capital Suite 13
    • Jim Louderback
      (GM at VidCon)
    • Ricky Ray Butler
      (CEO at BEN Group)
    More Info

    Monday • December 06, 2021

    Industry Track

    Is There Room for Automation in Influencer Marketing?

    As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry, many wonder if the creator economy and influencer marketing

    11:00 AM - 11:20 AM
    ICC4
    • Ricky Ray Butler
      (CEO at BEN Group)
    View Full Agenda