Gwen Miller

Sr. Director, YouTube Strategy at Hearst

Gwen Miller

Gwen Miller is Sr. Director, YouTube Strategy at Hearst. She specializes in working with creatives to use data-driven insights to create high-quality lifestyle programming, crafted to super-serve each show’s unique, one-of-a-kind audience. Previously, Gwen was VP, Content at Kin, a digital women's lifestyle company that brought recognizable talent such as Tia Mowry, Adrienne Houghton and Tori Spelling to the digital screen.  Other past roles include Branded Entertainment Network, Endemol Shine, and Discovery Networks, among a variety of other entertainment companies. In her free time, Gwen attempts to find out how many books it's feasible to read in one year (at last count: 240) and plays D&D.

    Scheduled Appearances

    Saturday • December 04, 2021

    Creator Track

    YouTube Data & Analytics 101

    By now, you know analytics are key to understanding your audience and achieving the success you’ve always wanted on YouTube. But do you just open up YouTube Studio and get SO overw

    03:30 PM - 04:15 PM
    Capital Suite 21
    • Gwen Miller
      (Sr. Director, YouTube Strategy at Hearst)
    More Info

    Monday • December 06, 2021

    Industry Track

    Balance Your Upload Schedule for Growth AND Audience Satisfaction

    Picture this: you're running a reasonably successful content business on YouTube and other social platforms, but you've stopped growing. Why? In reality, there are only a few lever

    12:30 PM - 01:15 PM
    Capital Suite 21
    • Gwen Miller
      (Sr. Director, YouTube Strategy at Hearst)
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