Industry Track

Fortune-Funded Creator Brands

  • June 24, 2022
  • 12:30 PM - 1:00 PM PDT
  • Ballroom ABC

Creators are changing the face of the creator economy as we know it. They’re not just endorsing brands anymore, they’ve become household names themselves — and now their products have, too. (And no, we aren’t talking about t-shirts.) We’re talking skin care lines, beverages and more. So what does it take for these creators to found a company, and what role can brands and agencies play in this evolution? Find out in this panel that will bring together some of the internet’s top creators-turned-entrepreneurs to discuss how to determine the right product for your target, what the various stages of development and funding look like, and how to work together to market beyond your audience.