Industry Track

How Social Commerce Will Reshape the Creator Economy

  • June 23, 2022
  • 10:40 AM - 11:15 AM PDT
  • Anaheim Ballroom D

In 2021, ecommerce sales globally reached 4.9 trillion dollars. Today, a significant portion of those sales are shifting toward social commerce and consumers are leaning more heavily into the voices they trust (i.e., creators) when making purchasing decisions. This dynamic is not lost on the major social platforms, which are investing heavily in social commerce capabilities. What does this mean for the creator economy? How will creators, brands, and new entrants benefit from this shift in consumer behavior?