Industry Track

Innovation in Digital Storytelling: Where Do We Go from Here?

  • June 24, 2022
  • 1:20 PM - 1:55 PM PDT
  • Anaheim Ballroom D

Social media has a lot to learn from sports when it comes to storytelling. Today’s digital fans are double-screen masters — whether they’re armchair quarterbacks or in the stands watching live sports events, they are second-screening on their mobile devices. This opens up new opportunities in storytelling, from sharing the stories that happen off the field to digging into sports culture in a way that linear can’t. For Wave Sports + Entertainment, innovation in sports storytelling is paying off in high follower and engagement numbers. And brands are responding. Digital is the perfect place for complementary AND counter campaigns that focus on one end goal: conversion. Join us for a discussion on innovation in digital storytelling where we look back to inform our look ahead.