Industry Track

Rooted in Authenticity: The Power of Social Success

  • June 23, 2022
  • 10:00 AM - 10:45 AM PDT
  • Room 304CD

Just like human behavior, a brand’s social performance can be difficult to predict. In such a crowded digital landscape, it can be tempting to mimic other successful brands and adopt their social habits without going through the steps necessary to create meaningful and impactful content for your own channels. If we instead focus on building social channels rooted in authenticity, then it is possible to seek areas of improvement versus simply deeming content bad or poor performing. In this workshop-style session, Madison Utendahl, VP of Social Strategy at Known, will show how to peel back the layers to understand what authenticity really means, and how it can help your brand succeed. She will guide attendees through what it takes to show up on social channels authentically, how to review social performance in a dependable way in order to discover areas to improve upon, and why listening to what isn’t working is just as powerful as knowing what is.