Industry Track

Imagine a Nobel Peace Prize for Content Creation

  • June 23, 2022
  • 3:00 PM - 3:45 PM PDT
  • Room 303AB

Sponsored. We live in world of content abundance. Web content, fast-twitch social content, user generated content. But does the world benefit from it? According to Edelman research, 90% of GenZers want brands to get involved in causes that better the world. What if branded content served the greater good? Like Nobel Peace Prize good. Come hear the story of one brand and one content creator trying to make a difference.