Jordan Matter has over 25 million followers on social media and his YouTube videos have been viewed over 4 billion times. He started his career as a photographer with three best-selling books and became known on YouTube four years ago for the viral 10 Minute Photo Challenge series featuring some of the internet’s top creators like Charli D’Amelio and Addison Rae. In 2021 he made an abrupt pivot into the world of family vlogging, telling stories about his relationship with his son Hudson and daughter Salish. Salish, a passionate gymnast and hilarious mix of sassy and shy, is featured weekly in Jordan’s videos. Her story seems to be resonating with a large audience. In 2022, Jordan’s channel averaged over 15M views per video.