Anthony Po

Anthony Po is an NYC-based performance artist and creator. He’s behind large projects like the Timothee Chalamet lookalike contest, Cheeseball Man, The House Nobody Asked For, and lots of other whimsical activities.

Community Track

Secret Time!

Duration: 1 hour

Location: Hall B Stage (Spark Stage)

Thursday, June 19

10:00 am - 11:00 am

Categories: Beauty & Lifestyle

Featuring: Anthony Po, Chad Chad, DangMattSmith and more

Get ready for a fun and revealing session where contestants will anonymously share a secret, and the challenge is to guess who it belongs to! Each participant will submit a secret in advance, which will be read aloud one by one. The rest of the contestants will then discuss, analyze, and make their best guess on whose secret it is.

Participants


Industry Track

From Viral Moments to Sustainable Business Models

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

2:00 pm - 2:45 pm

Featuring: Andy Neal (Creator), Anthony Po, Brett Dashevsky (Founder at Creator Economy NYC) and more

Breakout moments can spark a following, but what keeps the lights on is everything that comes after. In a world where 15 minutes of fame now lasts closer to 15 seconds, how are creators translating virality into lasting connection and commercial viability? In this candid panel, creators share the strategies they’ve used to turn fleeting attention into long-term value. From cultivating loyal communities to launching revenue-generating ventures, they’ll unpack what it really takes to move beyond the spike — and how to avoid chasing momentum at the expense of sustainability.

Participants


Industry Track

How I Built This: Org Charts, Operational Strategies, and More

Duration: 1 hour

Location: Ballroom E

Friday, June 20

12:00 pm - 1:00 pm

Featuring: Adrian Lurie (CEO at Dragonfruit), Anthony Po, Austin Null (Chief Creator Officer at We Get It) and more

Building a successful channel or company requires a smartly structured operation that keeps the content flowing and the business growing. In this session, leading creators and executives pull back the curtain on how they’ve built and scaled their operations, from hiring key roles to designing workflows that balance creativity with efficiency. Don’t miss this rare opportunity to learn about the org structures, operational practices, and leadership strategies powering success in creator-first world.

Participants


Industry Track

IRL FTW: The Power of Live Events to Drive Community Engagement

Duration: 35 minutes

Location: Room 304AB

Friday, June 20

12:55 pm - 1:30 pm

Featuring: Anthony Po, Rachel Masters (Managing Director at Masters Collective), Sara Mengesha (Head of Community & Growth at The Lightouse)

Creators aren’t just shaping digital culture; they’re redefining live experiences. From sold-out arena shows to intimate meetups, creators are turning influence into real-world community, proving that engagement doesn’t stop at the screen. But it’s not just fans showing up! Events have also become key gathering points for creators, operators, and partners to connect, collaborate, and learn from each other. This session explores how live and local experiences are becoming a new center of gravity for the creator economy. We’ll dig into the design, marketing, and monetization of successful creator-led events, the role of brand and platform partnerships, and how these IRL moments deepen loyalty while strengthening ties across the ecosystem itself.

Participants