Alessandra Catanese
CEO
Smosh
Alessandra Catanese is an American entrepreneur who currently serves as both the CEO of viral digital comedy brand Smosh. Prior to her work at Smosh and Pressalike, Catanese helped found the talent department at Maker Studios from 2010-2015, before starting the Los Angeles division of Patreon in 2016. Catanese then went on to become a leading talent manager at Anonymous Content where she signed clients such as BennyDrama, Anthony Padilla and Kelsey Darragh. In 2020, Catanese alongside Padilla, founded Pressalike, which has since earned multiple Streamy Nominations as well as a Webby Award. In 2023, Catanese helped guide Pressalike's acquisition of Smosh, the long running digital comedy brand founded by Anthony Padilla and Ian Hecox, where she now oversees operations of the company and its 55 employees.
Industry Track
Transforming Legacy Channels & Talent into Media Companies with Lasting Legacies
Duration: 45 minutes
Location: Ballroom AB (Industry Mainstage)
Thursday, June 19
11:15 am - 12:00 pm
Featuring: Alessandra Catanese (CEO at Smosh), Brian Flanagan (President at Mythical Entertainment), Ian Hecox and more
Participants
Industry Track
Beyond the Algorithm: Creator-Owned Direct Distribution
Duration: 40 minutes
Location: 303 AB
Friday, June 20
11:20 am - 12:00 pm
Featuring: Alessandra Catanese (CEO at Smosh), Hannah Doyle (Writer at The Publish Press), Jacob Moncrief (Chief Operating Officer at Mythical Entertainment) and more
Participants