VidCon Anaheim

Jim Louderback is one of the top leaders at the intersection of creators, media and technology. He has built and sold multiple creator economy startups to companies including WB Discovery and Paramount, and led editorial and ops at cable networks, event companies, magazines and digital publishers. Jim currently writes the popular weekly newsletter Inside the Creator Economy on LinkedIn, speaks and moderates at global events and works with several startups in the creator space. Follow him on LinkedIn and sign up for the newsletter today.

Industry Track

Transforming Legacy Channels & Talent into Media Companies with Lasting Legacies

Duration: 45 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

11:15 am - 12:00 pm

Featuring: Alessandra Catanese (CEO at Smosh), Brian Flanagan (President at Mythical Entertainment), Ian Hecox and more

What does it take to turn a legacy channel into a lasting media company? Short answer: a lot more than just content. It takes operational discipline, brand architecture, IP development, and a long-term vision for growth that preserves the core DNA that fans expect. Join creative and operational leaders from Mythical and SMOSH — two of the most successful creator-led enterprises — for a candid conversation about evolving from channels into companies built to endure.

Participants

Alessandra Catanese

CEO

Smosh

Brian Flanagan

President

Mythical Entertainment

Ian Hecox

Jim Louderback

Editor and CEO

Inside the Creator Economy

Stevie Wynne Levine

Chief Creative Officer

Mythical

Industry Track

MLA and the Instant Globalization of Content

Duration: 40 minutes

Location: Room 304AB

Thursday, June 19

1:05 pm - 1:45 pm

Featuring: Clayton Jacobs (CEO at CreatorDB), Eyal Baumel (Founder at Flywheel), Jacob Hindley (Head of Production at Stay Wild) and more

As creators and platforms invest in tools that reduce friction and make content truly borderless, the ability to unlock global reach is becoming more accessible. But with opportunity comes complexity: cultural nuance, audience fragmentation, and varying platform dynamics all shape how content resonates across markets. This raises the question: just because you can, does that mean you should? This session explores the growing role of machine language adaptation (MLA) in removing linguistic barriers and enabling content to travel farther, faster. What does it take to truly globalize content? What’s working, what’s getting lost in translation, and how can creators and companies navigate the economic and editorial trade-offs of international growth?

Participants

Clayton Jacobs

CEO

CreatorDB

Eyal Baumel

Founder

Flywheel

Jacob Hindley

Head of Production

Stay Wild

Jaeyoon Ko

Head of Strategic Partnerships

adoba

Jim Louderback

Editor and CEO

Inside the Creator Economy

Industry Track

F*ckups, Fixes, and Lessons Learned

Duration: 50 minutes

Location: 303 AB

Friday, June 20

2:10 pm - 3:00 pm

Featuring: Devin Lytle (Creative Producer), Eric Wei (@trykarat) (Co-CEO at Karat Financial), Evan Britton (Founder, Famous Birthdays at Famous Birthdays) and more

Even the most successful creators and executives have made a few wrong turns. In this session, speakers get candid about a specific misstep — what went sideways, how they identified the issue (AKA the “AHA!” moment), how they course-corrected, and what they’d do differently next time. The goal of these stories isn’t just reflection... attendees will walk away with practical insights that can inform smarter, more sustainable growth across the creator economy.

Participants

Devin Lytle

Creative Producer

Eric Wei (@trykarat)

Co-CEO

Karat Financial

Evan Britton

Founder, Famous Birthdays

Famous Birthdays

Jim Louderback

Editor and CEO

Inside the Creator Economy

Sidney Raskind

Content Creator

Nokind Media INC.

Creator Track

Building Influence into Product

Duration: 45 minutes

Location: Room 207AB

Saturday, June 21

11:15 am - 12:00 pm

Featuring: Cassandra Bankson, Jim Louderback, Matt Barker and more

Discover how today's digital creators transform engaged online communities into thriving businesses. This panel brings together creators and creator economy executives who have mastered the art of monetization beyond social platforms. Learn how to convert social influence into product development, leveraging authentic fan relationships, and building sustainable revenue streams. Our experts will share real-world experiences and practical strategies for navigating the journey from content creation to product entrepreneurship in the evolving digital economy.

Participants