Jaeyoon Ko

As creators and platforms invest in tools that reduce friction and make content truly borderless, the ability to unlock global reach is becoming more accessible. But with opportunity comes complexity: cultural nuance, audience fragmentation, and varying platform dynamics all shape how content resonates across markets. This raises the question: just because you can, does that mean you should? This session explores the growing role of machine language adaptation (MLA) in removing linguistic barriers and enabling content to travel farther, faster. What does it take to truly globalize content? What’s working, what’s getting lost in translation, and how can creators and companies navigate the economic and editorial trade-offs of international growth?

Want to expand your audience to an Asian market' This session explores creating content for Chinese audiences. Join Adoba as they navigate the unique Chinese digital landscape, covering major platforms like Weibo, Douyin, Xiaohongshu, Bilibili, and WeChat. Learn content strategies that respect cultural nuances and craft authentic messaging that resonates with Chinese fans. Discover successful content formats and engagement approaches for each platform, gaining practical knowledge to effectively reach, connect with, and monetize your content for Chinese audiences.