VidCon Anaheim

Sidney Raskind is a content creator with 7.6 million followers across social media. In 2019 he started posting videos to TikTok after twelve years of trying to be an influencer on all the other platforms. It worked. His “here’s something I didn’t know until I was in my 30s” series of lifehacks led to being an author, world traveling convention speaker, small business owner, and most importantly a full time content creator. Before he was a full time creator he spent 10 years in digital media at companies like React Media, Firework, and Google. He sits at the rare intersection of 9 to 5 employee turned content creator! Even though that was always the plan. He loves the creator economy, the community, and loves speaking to others that want to see it succeed. As a member of this incredible world since 2007 he’s so excited to be at Vidcon again to continue building relationships that last.

Industry Track

The Outsized Impact of Niche Creators

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

12:05 pm - 12:45 pm

Featuring: Ashly Knox (Chief Marketing Officer at Henson Shaving), Austin Null (Chief Creator Officer at We Get It), Jennifer Brown ( Director of US Influencer Marketing & Talent Partnership at SHEIN) and more

The creator space has matured well past thinking scale is the only marker of success. It's clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Participants

Ashly Knox

Chief Marketing Officer

Henson Shaving

Austin Null

Chief Creator Officer

We Get It

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

SoupTimmy

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm - 4:55 pm

Featuring: Adam Rose, Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Ashly Knox (Chief Marketing Officer at Henson Shaving) and more

This two-part session explores the evolving dynamics between brands and creators. First, LTK and Northwestern University’s Retail Analytics Council present key findings from The CMO’s Creator Guide 2025, a study of senior marketing leaders that reveals how creator-led content is outperforming traditional strategies and reshaping full-funnel marketing. The presentation is followed by a panel of influential creators and brand leaders who unpack what it takes to build partnerships rooted in shared purpose and creative trust. Together, they’ll examine the operational and relational dynamics that drive stronger outcomes — and what it really means to treat creators as co-producers with narrative influence.

Participants

Adam Rose

Ally Anderson

Director of Strategy & Insights, Brand Partnerships

LTK

Ashly Knox

Chief Marketing Officer

Henson Shaving

Frank Dudley

Northwestern University Lecturer

Northwestern University

Grace Wells

Commercial Video Creator

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

William August

Chief Executive Officer

Outlandish

Industry Track

Dearly Departed: Lessons from Defunct Platforms

Duration: 45 minutes

Location: 303 AB

Friday, June 20

10:15 am - 11:00 am

Featuring: Meredith Levine (Fanthropologist at Random Machine), Sidney Raskind (Content Creator at Nokind Media INC.)

Those who don't learn from the past are doomed to repeat it. Part tongue-in-cheek memorial and part serious history lesson, this session examines defunct platforms and older media so today’s content creators and media strategists can build an informed tomorrow. What can we learn from Vine, AIM, Quibi, and even the early days of network television? Come find out!

Participants

Meredith Levine

Fanthropologist

Random Machine

Sidney Raskind

Content Creator

Nokind Media INC.

Industry Track

F*ckups, Fixes, and Lessons Learned

Duration: 50 minutes

Location: 303 AB

Friday, June 20

2:10 pm - 3:00 pm

Featuring: Devin Lytle (Creative Producer), Eric Wei (@trykarat) (Co-CEO at Karat Financial), Evan Britton (Founder, Famous Birthdays at Famous Birthdays) and more

Even the most successful creators and executives have made a few wrong turns. In this session, speakers get candid about a specific misstep — what went sideways, how they identified the issue (AKA the “AHA!” moment), how they course-corrected, and what they’d do differently next time. The goal of these stories isn’t just reflection... attendees will walk away with practical insights that can inform smarter, more sustainable growth across the creator economy.

Participants

Devin Lytle

Creative Producer

Eric Wei (@trykarat)

Co-CEO

Karat Financial

Evan Britton

Founder, Famous Birthdays

Famous Birthdays

Jim Louderback

Editor and CEO

Inside the Creator Economy

Sidney Raskind

Content Creator

Nokind Media INC.

Community Track

Thoughts About Feelings Podcast

Duration: 1 hour

Location: Room 212 (Podcast Theater presented by Spotify)

Friday, June 20

5:00 pm - 6:00 pm

Categories: Beauty & Lifestyle

Featuring: Blair Imani, Mychal Threets, Sidney Raskind

Thoughts About Feelings is a heartfelt podcast that reminds you we all have thoughts about feelings, and sharing them helps us get through them. Join Blair Imani and Mychal Threets live as they talk about mental health, personal stories, and more.

Participants

Blair Imani

Mychal Threets

Librarian

Sidney Raskind

Content Creator

Nokind Media INC.