VidCon Anaheim

Grace helps brands find and express their voices on social media to raise brand awareness and solidify consumer loyalty. In just two years, Grace has built a TikTok creator platform of over 2.8M followers with 72M likes. She is best known by her followers for her series, Making Epic Commercials for Random Objects, which has garnered 134M views across 21 videos. With her experience producing, directing & editing both paid & organic content, Grace works with brands to create fresh and exciting videos.

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm - 4:55 pm

Featuring: Adam Rose, Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Ashly Knox (Chief Marketing Officer at Henson Shaving) and more

This two-part session explores the evolving dynamics between brands and creators. First, LTK and Northwestern University’s Retail Analytics Council present key findings from The CMO’s Creator Guide 2025, a study of senior marketing leaders that reveals how creator-led content is outperforming traditional strategies and reshaping full-funnel marketing. The presentation is followed by a panel of influential creators and brand leaders who unpack what it takes to build partnerships rooted in shared purpose and creative trust. Together, they’ll examine the operational and relational dynamics that drive stronger outcomes — and what it really means to treat creators as co-producers with narrative influence.

Participants