Cassey Ho (Blogilates)

This conversation explores how Cassey evolved from a solo content creator into the CEO of 2 fast-growing, founder-led 8-figure brands—sharing the lessons she’s learned about building a defensible business through IP protection, retail negotiations, and long-term brand strategy. This session is designed for creators and operators looking to understand what it takes to level up from DTC experimentation to a long-term brand strategy that includes both owned and licensed products.