Amanda Perelli

Several years into the development of this critical leadership role, it’s officially time to level up the “Creator Company COO” conversation. This session focuses on where the function stands today — building scalable operational strategies, approaching growth beyond organic momentum, expanding into new verticals, and pursuing creative JVs, partnerships, and more. Hear from top operators on how they’ve moved from building the playbook to actively running it, optimizing how a creator company operates and grows from here.

This panel will share what creators need to know about leveraging different ways to make money in the creator economy. Topics to be discussed include: exploring avenues like brand partnerships, affiliate marketing, and merchandise; monetizing name, image, and likeness; and fostering audience loyalty for subscription-based revenue. For brand marketers in the audience, the panelists will discuss innovative ways brands can structure revenue opportunities for creator partnerships, from equity in the company to live shopping, especially on different platforms as the creator economy evolves in real-time.