Caitlin Campbell
Founder
Street Brew Coffee
Caitlin is the co-founder and creative director of Street Brew Coffee a specialty coffee roastery. She turned to TikTok to promote her business and teach people how to brew better coffee at home. She shares fun recipes, tutorials and behind the scenes of what it's like running a small business to her community of 2 million.
Industry Track
From Viral Moments to Sustainable Business Models
Duration: 45 minutes
Location: Room 304CD
Thursday, June 19
2:00 pm - 2:45 pm
Featuring: Andy Neal (Creator), Anthony Po, Brett Dashevsky (Founder at Creator Economy NYC) and more
Breakout moments can spark a following, but what keeps the lights on is everything that comes after. In a world where 15 minutes of fame now lasts closer to 15 seconds, how are creators translating virality into lasting connection and commercial viability? In this candid panel, creators share the strategies they’ve used to turn fleeting attention into long-term value. From cultivating loyal communities to launching revenue-generating ventures, they’ll unpack what it really takes to move beyond the spike — and how to avoid chasing momentum at the expense of sustainability.
Participants