Eyal Baumel

Founder
Flywheel

Eyal Baumel is the founder of Flywheel, a boutique management company, and venture studio that partners with top creators including Mr. Beast, Like Nastya, Rebecca Zamolo, Jordan & Salish Matter, and Noah Schnapp - to build brand equity, expand their reach, turn ideas into impactful ventures, and transform their intellectual property into thriving franchises.Before Flywheel, Eyal was the CEO of Yoola, an entertainment company and a YouTube network that works with content creators to develop, distribute, license, promote, and monetize content and products.The Yoola network generates over 15 billion monthly views, has more than 2 billion subscribers, and manages 300 YouTube creators and channels with more than 1 million subscribers each.In 2022, Business Insider recognized Baumel as one of the top 22 talent managers and agents helping YouTube stars diversify their digital brands into products, events, and traditional media.

Industry Track

MLA and the Instant Globalization of Content

Duration: 40 minutes

Location: Room 304AB

Thursday, June 19

1:05 pm - 1:45 pm

Featuring: Clayton Jacobs (CEO at CreatorDB), Eyal Baumel (Founder at Flywheel), Jacob Hindley (Head of Production at Stay Wild) and more

As creators and platforms invest in tools that reduce friction and make content truly borderless, the ability to unlock global reach is becoming more accessible. But with opportunity comes complexity: cultural nuance, audience fragmentation, and varying platform dynamics all shape how content resonates across markets. This raises the question: just because you can, does that mean you should? This session explores the growing role of machine language adaptation (MLA) in removing linguistic barriers and enabling content to travel farther, faster. What does it take to truly globalize content? What’s working, what’s getting lost in translation, and how can creators and companies navigate the economic and editorial trade-offs of international growth?

Participants


Creator Track

Fireside Chat with Jordan Matter

Duration: 45 minutes

Location: Room 204

Friday, June 20

11:15 am - 12:00 pm

Featuring: Eyal Baumel, Jordan Matter

Join this Fireside chat with Jordan Matter and manager Eyal Baumel as they dive into Jordan's career as a creator, producer and entrepreneur.
Find out how he built one of the world's most successful brands on the Internet, and what's next for the Matter brand. 

Participants