Vinod Varma

Founder & CEO
Creator.co

Vinod has spent the last 10 years helping innovative brands build their GTM strategies to penetrate new markets, drive market-share, and ultimately fuel growth to become category leaders. He led growth in Canada for wearables, driving the category from $18m to $180m by launching products for FitBit, Apple, Samsung, Garmin, Sony, and more.5 years ago Vinod launched Creator.co - now a top ranked Influencer marketing platform built to save brands time and money while scaling their Influencer campaigns. Creator now boasts over 200 million creators in their database, with case studies showcasing a +50% increase in sales at global retailers like Walmart, Target, Superstore, and more.

Industry Track

How Creator Partnerships are Evolving

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

11:00 am - 11:40 am

Featuring: Avi Gandhi (Founder at Creator Logic), Caley-Rae Pavillard (VP, Creators at ShopMy), Chris Rojas (Founder at Creator Growth Strategy) and more

The creator economy is evolving with emerging trends like AI, creator-led commerce, the rise of owned audiences, and platform uncertainty reshaping partnership strategies. Join industry veterans and rising stars as we explore developing trends for a tactical discussion on building scalable, sustainable creator partnerships that drive growth and ROI.

Participants