VidCon Anaheim

Wesley Lumpkin has extensive experience in influencer marketing, entertainment marketing, and experiential activations. He leverages his deep industry knowledge to create impactful campaigns. Originally from Dayton, OH, Wesley is a proud graduate of Ohio University and currently serves as an Associate Director at Whalar, a leading creative agency that connects brands with top-tier content creators. With a strong focus on strategy and innovation, he excels at developing engaging and results-driven cultural marketing initiatives that resonate with diverse audiences.

Industry Track

Sports Fandom, Reimagined for the Creator Age

Duration: 45 minutes

Location: 303 AB

Friday, June 20

3:30 pm - 4:15 pm

Featuring: Grant Floto (Manager, Creator Strategy & Activation at National Football League (NFL)), Justin Leusner (Founder at TDAY Sports), Soheil Var (Football Club Owner at Al Qabila FC) and more

The digital revolution has fundamentally transformed how sports fans engage, connect, and celebrate their favorite teams and athletes. In this discussion, creators, league insiders, and sports experts come together to explore the seismic shifts redefining sports fandom for the creator age. Discover how leagues are embracing creators and influencers as core pillars of their marketing and fan engagement strategies, how Gen Z-focused startups are building sports communities that thrive on authenticity, real-time interaction, and user-generated content that gives fans a voice in the narrative, and how creator-athletes are bridging traditional sports and digitally native storytelling.
Find out what it takes to win in this era of sports fandom, where the lines between athlete, creator, and fan are more blurred —and more dynamic — than ever.

Participants