VidCon Anaheim

Virginia Sanhouse is a wellness creator, entrepreneur, and CEO of Sanhouse Fit, her activewear brand designed to empower confidence through movement. Originally from Venezuela, she’s built a global community of over 8 million followers across TikTok, Instagram, YouTube, and more—by keeping it real. From fitness wins to mental health glow-ups, Virginia shares her journey with authenticity, turning everyday hustle into deep connection.Now, she’s flipping the script on the creator game by using Pop.Store to turn her audience into a community she actually owns. No more chasing the algorithm—Virginia is building a business on her terms, selling digital products, running her own subscription club, and giving her followers a front-row seat to her world—all from one link-in-bio.

Creator Track

Don’t Let the Platform Own You (presented By Pop.Store)

Duration: 45 minutes

Location: Room 210

Thursday, June 19

4:00 pm - 4:45 pm

Categories: Sponsored Session

Featuring: Gautam Goswami, Jo Wong, Konstantinos Synodinos and more

One platform change can crush your reach. One policy update can wipe out your income. But creators who own their audience—emails, data, and direct access—don’t just survive, they scale.In this no-fluff session, creators Virginia Sanhouse and Konstantinos Synodinos share how they bounced back from burnout and platform chaos to step fully into Creator CEO mode. Gautam Goswami, CEO of Pop.Store—the link-in-bio tool already trusted by over 7,000 creators—reveals how the most successful creators are building lasting income on their terms. And with Jo Wong (GM of Pop.Store) moderating, you’ll get real strategies and the mindset shift to turn content into a company.You built the audience. Now own the future.

Participants