Alexis Ramos

Co-President
16th Sports

Alexis Ramos is Co-President of Sixteenth Sports, a division of Sixteenth, one of the leading, global Athlete Creator talent partnership companies. Together with Ray Brown, Alexis co-leads Sixteenth Sports under the Whalar Group umbrella, creating a new stadium for Athletes to collaborate with brands beyond social media reach and build IP worthy of long-term partnerships.A visionary leader and influential Hispanic woman in the sports industry, Alexis is known for her strategic insight and transformative leadership. As one of the few Hispanic women to represent a 1st-round pick in the NFL draft, her career spans nearly a decade in the sports industry.Alexis began her career with the European Cup, enhancing fan engagement through innovative Fan Zones, and later joined the Las Vegas Raiders, where she discovered a passion for player and community initiatives. Since then, she has shaped player development and strategy for elite NFL talent, influencing the careers of stars such as Maxx Crosby, Najee Harris, Cameron Jordan, and Quentin Johnston. Renowned for her collaborative approach and creativity, Alexis encourages philanthropy and leadership amongst her athlete partners.As she continues to shape the future of sports, Alexis is dedicated to bridging the gap between the Creator Economy and athletes, driving innovation, community, and authenticity, while fostering talent across the board. Before joining Sixteenth Sports, Alexis worked in the sports division at Wasserman for over six years.

Industry Track

Rewriting the Playbook: How Creators Are Shaping the Future of Sports Media

Duration: 1 hour

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

3:30 pm - 4:30 pm

Featuring: Alexis Ramos (Co-President at 16th Sports), Anthony Hamilton Jr, Courtney Hirsch (CEO at Jomboy Media) and more

The traditional model of sports coverage is being upended by a new generation of creators who are turning personality-driven storytelling into a powerful engine for fandom and growth. From short-form commentary and behind-the-scenes content to creator-led leagues and hybrid ventures, the sports content ecosystem is evolving fast, and fans are showing up for it. This session brings together architects behind some of today’s most forward-thinking sports media businesses to explore how they’re capturing next-gen attention, building communities that extend far beyond the game, and monetizing through smart, connected IP. We’ll unpack how creator-led models are influencing engagement, distribution, and business strategy to identify what it takes to stay relevant in a landscape where the highlight reel is just the beginning.

Participants