Jo Wong

Josephine Wong is a trailblazer in the Creator Economy and an authority on Gen Z shopping behaviors, artificial intelligence, and modern fashion retail. As the Chief Revenue Officer at CommentSold, a U.S. leader in live video commerce, Josephine has empowered over 4,000 retailers and creators to drive more than $4.8 billion in lifetime GMV through cutting-edge shoppable video platforms.With over a decade of experience transforming the retail industry, Josephine’s work at pop.store and Popshoplive has redefined video commerce, blending AI-driven innovation with authentic shopping experiences. She has been instrumental in advancing live commerce globally, notably in Asia, where she drove early adoption in key markets.Josephine’s career spans private equity at Permira, entrepreneurship as a co-founder of the HEROdyssey Fellowship, and strategy consulting at Boston Consulting Group, where she led projects in growth strategy and operational transformation across consumer sectors.A sought-after speaker, Josephine frequently shares her insights on retail innovation, GenZ buyer behavior trends, and AI in commerce. With her unique blend of leadership, innovation, and industry expertise, she is poised to inspire audiences about the evolving landscape of video-driven retail and content creation.