Will Hanisch
Partner GreenRoom Legal LLC
GreenRoom Legal LLC
Will Hanisch is a seasoned entertainment attorney with a proven track record of representing some of the most prominent creators across major digital platforms. He specializes in guiding talent through brand development and business strategy, empowering them to focus on what they do best—telling impactful stories.
Industry Track
Beyond the Merch Drop: Paths to Product Success
Duration: 30 minutes
Location: Ballroom E
Thursday, June 19
4:15 pm - 4:45 pm
Featuring: Angel Merino, Daniel Ortiz (VP/GM at Bucketsquad), Lisa Berlin Wright (Head of Licensing at Bonkers Toys) and more
The product economy isn’t one-size-fits-all. For some creators, success means owning the entire DTC experience; for others, it’s about scaling through retail or licensing. This session opens with a mapping of two key models—direct-to-consumer and licensing—and then dives into real-world examples from creators at various stages of the product journey. Panelists will share how they developed their offerings, what metrics mattered most, and how they navigated decisions like production, pricing, and platform selection.
Participants