VidCon Anaheim

Loren Piretra is the business leader behind Creator Marketing programs for globally recognized brands like Red Bull, the NFL, Playboy, and Twitch. Now a fractional CMO, strategic advisor, and content creator, she partners with high-growth platforms, brands, and talent—plugging in where they need it most. In addition to advising, Loren creates civic engagement content that blends cultural commentary, policy breakdowns, and grassroots calls to action to drive real-world impact.

Industry Track

Creators, Platforms & Power: How Social Media is Reshaping News and Public Discourse

Duration: 45 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

2:15 pm - 3:00 pm

Featuring: Aaron Parnas, Adam Aleksic (Linguistics Creator at Etymology Nerd), Galen Stocking (Senior Computational Social Scientist at Pew Research Center) and more

The way people consume news and engage with politics is shifting fast, with social platforms—and the individuals on them—reshaping public understanding of critical issues. This two-part session explores how creators are stepping into a role once dominated by legacy media.First, Galen Stocking of Pew Research shares new data on why—and which—audiences are turning to creators for news. Then, a panel of influential creators unpacks the responsibilities and challenges of delivering accurate information in an era of algorithmic bubbles and viral misinformation, and how they’re using their platforms to drive civic engagement and public discourse.

Participants