Brooke Berry

Head of Creator Development
Snapchat

Brooke began her career in 2012 working with writers, directors, and producers in Scripted Television at Creative Artist Agency (CAA). During her time at CAA, she worked her way up to become the assistant to a Scripted TV Literary Agent, where she learned how a show goes from conception to launch. She left CAA in 2014 to expand her experience and work at digital talent companies like Fullscreen, Big Frame, and AwesomenessTV. During her time at AwesomenessTV, Brooke worked on the Talent Partnerships team, helping bridge the gap between sales, content, distribution, and creators. She then leveraged her expertise in content strategy, marketing, and creators to become the first social media manager for VidCon, where she ran social media for the convention, shaped their editorial voice, and expanded their social reach. Now as the Head of Creator Development at Snapchat, Brooke’s work with creators, celebrities, and talent has been integral in helping creators of all kinds find success in a highly competitive market, strengthening Snapchat’s relationship with creators. Whether Brooke is educating creators on the platform, advising on content strategy or facilitating partnerships, she is a strategic advisor guiding creators along their journey on Snapchat.

Industry Track

Black & Viral: The Business of Influence (presented by NAACP and The Webby Awards)

Duration: 30 minutes

Location: 303 AB

Thursday, June 19

12:45 pm - 1:15 pm

Featuring: Brooke Berry (Head of Creator Development at Snapchat), Chantal Rochelle (Director, Influencer Marketing at Warner Bros. Pictures), Jordana Jarrett (Head of Content at The Webby Awards) and more

From brand deals to algorithm battles, Black creators are shaping culture while navigating a digital landscape that doesn’t always reciprocate. Join moderator Vanessa Mbonu (NAACP) in conversation with industry leaders Chantal Rochelle (Warner Bros. Discovery), Jordana Jarret (The Webby Awards) and Brooke Berry (Snap Inc.) as they unpack the current state of the creator economy, the unique challenges Black influencers face, and the powerful opportunities on the horizon. This candid panel will explore how platforms, brands, and creatives can work together to build an ecosystem where Black voices are not just included, but amplified, protected, and paid.

Participants