Shira Lazar

Success in today’s creator economy means being a multi-hyphenate by design. How do you strike the right balance between being the face of your brand and the force behind it? This workshop explores how creators navigate the ongoing shift between creative output, operational oversight, and executive decision-making.

Building a successful channel or company requires a smartly structured operation that keeps the content flowing and the business growing. In this session, leading creators and executives pull back the curtain on how they’ve built and scaled their operations, from hiring key roles to designing workflows that balance creativity with efficiency. Don’t miss this rare opportunity to learn about the org structures, operational practices, and leadership strategies powering success in creator-first world.