Melissa Laurie

Melissa Laurie is a Social Media Attention Expert known for her creative thinking and inspiring Fortune 500 companies and leading brands worldwide.\n\nShe has been recognised as a Woman to Watch in Asia and was shortlisted by\nAtlassian for the Women Leading Tech Awards.\n\nShe is the Founder & CEO of Oysterly Media, one of Asia’s fastest-growing social video companies that was named Startup of the Year in\n2024.\n\nSocial media has fuelled the rise of AI beauty filters and ‘social media airbrushing,’ setting unprecedented and harmful unrealistic beauty standards worldwide. This trend has never been seen before, and the adverse effects are felt globally.\n\nOysterly Media exists to challenge these misrepresentations head-on.\nHer company specializes in User-Generated Content creation, Influencer loyalty and Employee Generated Content and has built a robust global network of over 6,000 diverse content creators from all races, genders, and backgrounds, helping brands connect with real people through authentic\nshort-form videos that now dominate social media consumption.\n\nThe company’s innovative work earned it the Beautiful Business Fund Award from Xero, and Melissa was later invited to serve as a global judge for the next competition.\n\nSince launching Oysterly Media, in only less than 2 years ago, the company has attracted and partnered with companies like Hilton Hotels, 3M, UPS, and Microsoft—proof of the immense value Melissa and her team bring to organizations.