Safiya Nygaard

Safiya Nygaard has amassed over 10 million subscribers on her YouTube channel, where she deep dives into all types of content rabbit holes on the internet - from beauty trends, to crafting, eating, shopping, travel, and bizarre experiments… Like “Melting Every Lipstick From Sephora Together” to find the average most marketable shade at the store, wearing some of the most bizarre fashion items you’ll ever see (looking at you, Platform Crocs), and exploring some of the most viral travel locations from around the world—strike a Japanese Spa Theme Park and Swedish Ice Hotel from the bucket list—Safiya has been exploring a variety of different topics on her channel for the better part of ten years now.A Stanford graduate originally from Chicago, Safiya blends her inquisitive nature and comedic sensibility to investigate anything that sparks her curiosity, and invites millions along for the ride.