Jordan Balke

Jordan (she/they) is a community strategist and audience development expert who has worked with dozens of digital creators across YouTube, Patreon, and beyond. With a background in science and data analysis, Jordan brings a unique ability to translate audience behavior into actionable strategies that support sustainable, long-term careers.Her work is grounded in the knowledge that regardless of platform or content vertical, audiences are driven by shared core values: belonging, engagement, and purpose. Jordan has helped creators in niches as varied as fandom content, fashion history, 3D animation, and music tap into these values to grow stronger communities and deepen revenue streams.From launching new products to developing entire lifestyle brands, Jordan pairs vision with execution to eliminate creator pain points and unlock growth. Whether designing membership surveys or overhauling content strategy, she helps creators build ecosystems that are as thoughtful and intentional as the content itself.