Lia Haberman

As the boundaries between content, commerce, and community continue to blur, The Bachelor franchise is piloting a new approach: integrating shoppable content directly into the fan experience. This marks the first time a major entertainment studio has embedded a social commerce hub within the LTK platform, signaling new possibilities for how fandom can be engaged and monetized. In this session, Warner Bros., LTK, and Bachelor alumni Daisy Kent and Charity Lawson explore how social commerce can be integrated into a mainstream entertainment property. The discussion will examine how the model creates new opportunities for fan interaction and reshapes how talent engages audiences and builds lasting brand value, offering a potential blueprint for the future of both social shopping and entertainment IP.