Randall Rothenberg

Limited Partner
Randall, Ltd.

Randall Rothenberg is a limited partner at Randall, Ltd., a strategy and marketing consulting firm. For 15 years, he was the CEO of the IAB, the international trade association for the digital marketing, media, and advertising industries, where he oversaw public policy, technical standards, research and thought leadership, and marketing for the 700+ member body. Prior to IAB, Randall was the Chief Marketing Officer and Senior Director of Intellectual Capital at the global consulting firm Booz Allen Hamilton; a reporter, editor, and Advertising Columnist at The New York Times; and the author of several books about business, marketing, and politics, including Where the Suckers Moon: The Life and Death of an Advertising Campaign (Alfred A. Knopf, 1994).

Industry Track

The Next New Media Playbook: Winning in Today's Attention Economy

Duration: 40 minutes

Location: Room 304AB

Thursday, June 19

9:40 am - 10:20 am

Featuring: Cenk Uygur (TYT Founder at TYT), Hernan Lopez (Founder at Owl & Co), Matt Gielen (CEO at Silver Berry Studios) and more

Consumer attention is a moving target, shaped by converging formats — like video podcasts and connected TV — and the sheer volume of options available to audiences. As media consumption splinters across screens, one thing is clear: the next great convergence isn’t happening on cable or broadcast —it’s happening in the apps that now anchor our living rooms. So what does it take to compete for the most precious resource of all: time and attention? This session brings together pioneers who helped define the current media era to unpack what’s next. From the collapse of traditional TV to the rise of super apps and AI-fueled personalization, we’ll explore how viewing behavior is consolidating as the ecosystem fragments — and what that means for the future of creators, platforms, and advertisers.

Participants