Randall Rothenberg
Limited Partner
Randall, Ltd.
Randall Rothenberg is a limited partner at Randall, Ltd., a strategy and marketing consulting firm. For 15 years, he was the CEO of the IAB, the international trade association for the digital marketing, media, and advertising industries, where he oversaw public policy, technical standards, research and thought leadership, and marketing for the 700+ member body. Prior to IAB, Randall was the Chief Marketing Officer and Senior Director of Intellectual Capital at the global consulting firm Booz Allen Hamilton; a reporter, editor, and Advertising Columnist at The New York Times; and the author of several books about business, marketing, and politics, including Where the Suckers Moon: The Life and Death of an Advertising Campaign (Alfred A. Knopf, 1994).
Industry Track
The Next New Media Playbook: Winning in Today's Attention Economy
Duration: 40 minutes
Location: Room 304AB
Thursday, June 19
9:40 am - 10:20 am
Featuring: Cenk Uygur (TYT Founder at TYT), Hernan Lopez (Founder at Owl & Co), Matt Gielen (CEO at Silver Berry Studios) and more
Participants