Amanda Perelli

Senior Reporter

Amanda Perelli is a senior creator economy reporter at Business Insider covering social media influencers, advertising and marketing trends, and the creator industry at large. Her reporting on a secretive OnlyFans management firm was recognized by the LA Press Club's National Entertainment Journalism Awards as its top Business Tech and Arts story in 2022. She was also named a Top Voice in the Creator Economy by LinkedIn.

She also writes a weekly LinkedIn newsletter, Business Insider Creators, a rundown of the latest scoops, trends, and strategies in the creator economy.

Creator Track

AI-Powered: The Creator Economy in 2025 & Beyond

Location: Room 202

Thursday, June 27

5:15 pm - 6:00 pm

Featuring: Brett Dashevsky, Chris Do, Amanda Perelli and more

AI has already begun to transform the creator economy in 2024, and will only continue to revolutionize this sector in 2025 and beyond. This panel will uncover and unpack emerging trends and technologies shaping the creator economy, with a focus towards AI, while also diving into how creator’s can leverage these cutting-edge developments to their advantage.


Creator Track

Creative Control: Inside Nebula's Creator-Centric Universe

Location: Room 210

Friday, June 28

10:00 am - 10:45 am

Featuring: Jet Lag: The Game, Dave Wiskus, Sam Denby (Jet Lag: The Game) and more

We’re all familiar with the abundance of streaming platforms owned by large corporations. But did you know there is a creator-owned and operated streaming service? In this session, explore the story behind Nebula, the subscription-based streaming service revolutionizing the industry. Delve into how creators maintain control over their content and sustain their free offerings with Nebula's innovative approach.


Community Track

Living Out Loud: Inside the World of Lifestyle Content

Location: Trending Stage

Saturday, June 29

10:00 am - 11:00 am

Featuring: Janette Ok, Arianna Hailey, meicrosoft and more

These creators are documenting their lives, whether it's through videos about their personal styles throughout the years or even through daily vlogs showing their audience what they’ve been up to lately! Join this conversation about how lifestyle creators keep their content fresh, just by being themselves!