Kaya Yurieff

Reporter

Kaya Yurieff joined The Information in April 2021 to launch the creator economy newsletter and cover the fast-growing sector. She regularly writes about social networks, including Meta Platforms, TikTok, YouTube, Snap, and X, as well as startups focused on creators. Previously, she covered technology and social media platforms at CNN.

Industry Track

Babish’s Culinary Universe: Exploring the Ingredients of a New Media Empire

Location: Ballroom AB

Thursday, June 27

10:40 am - 11:05 am

Featuring: Andrew Rea (Babish Culinary Universe), Kaya Yurieff

Andrew Rea, chef and creator of the Babish Culinary Universe, shares his journey transforming a YouTube cooking show into a diverse empire spanning multiple channels, product lines, books, and the soon-to-be launched IRL Bed & Babish. Get an inside look at what it takes to scale from a solo talent to new media mogul, both creatively and operationally, and find out what’s to come from this expanding universe.

Participants


Industry Track

Follow the Money: Creator Economy Economics

Location: Ballroom AB

Thursday, June 27

1:45 pm - 2:15 pm

Featuring: Megan Lightcap, Kaya Yurieff, Jasmine Enberg

From size, scope, and scale, to the outlook for venture funding, and a deep dive into what deal flow can tell us about the creator landscape in the coming year, three short talks by industry experts unpack how money is flowing in and around the creator economy. Following their presentations, speakers sit down for a moderated conversation to dig into the economics of a maturing ecosystem.

Participants