RJ Larese
Vice President, Talent and Head of Influencer Marketing, Kids and Family
RJ Larese is the Vice President, Talent and Head of Influencer Marketing, Kids and Family at Paramount. In addition to those duties, he's recently been overseeing influencer opportunities for Paramount+. He works with digital creators and unscripted talent for both iconic brands, finding them opportunities within Paramount for scripted and unscripted content, brand partnerships, consumer marketing, events, and more. Prior to joining Paramount, he was a talent, casting, and development executive with over a decade of experience at networks, production companies, and publishers, including ABC, ATTN:, Endemol, ITV America, and PopSugar. RJ has also cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1. He’s worked with brands ranging from Abercrombie and Fitch, Banana Republic, Delta, General Mills, H&M, Invisalign, Moose Akedo, Sephora, Target, and Ulta. In 2021, RJ was named an AdWeek Young Influential. In 2022, he was on the Variety Power of Pride list for his contributions empowering the LGBTQUIA+ community in the entertainment space. In 2023, he was named on LA TV Week's 40 Under 40 honoree list, backed by Broadcasting and Cable.