Sherry Wong


Sherry is the CEO of Roster — the go-to hiring platform for creators. Roster's recommendation engine gives creators and brands personalized and curated lists of creative talent to hire for behind-the-camera roles (eg. video editors, scriptwriters, thumbnail designers). Their platform is home to talent who have existing experience in social media and have worked with creators like MrBeast, Dude Perfect, Nas Daily, and more.

As a YouTuber who has been filming videos for over 10 years and with 9+ million views, Sherry is solving a problem she faced herself as a creator: hiring creative talent is difficult. Despite the creator economy massively growing the last few years, infrastructure has lagged behind. Roster catalogs and makes data around talent in the creative industry accessible — an IMDb for all social content.

Creator Track

From Creator to CEO: Building Your Dream Team

Location: Room 202

Thursday, June 27

12:30 pm - 1:15 pm

Featuring: Hayden Hillier-Smith, Sherry Wong, JT Casey and more

Every creator’s journey starts the same. You spend days upon days filming, scriptwriting, designing, and editing — all by yourself. Eventually, a crucial juncture arises: hire a team and embrace delegation or face burnout. Get tips from some of the fastest-growing creators on how and when to make your first hire, scaling content, and sourcing talent for your team. On the flip side, hear about the experiences of those who have worked with some of the biggest creators in the world — the good, the bad, and everything in-between. Remember, your favorite creators have embraced teamwork — it’s time you do, too.