VidCon Anaheim

Ben Relles has spent his career creating breakthrough ideas and formats at the intersection of video and technology. Ben currently works with Reid Hoffman across his venture investment portfolio, with a focus on leveraging AI in the creative process. Ben’s latest project is Reid AI, a digital video avatar of Reid trained to converse based on Reid’s extensive video history.

Prior to this role, Ben spent a decade at YouTube as its Head of Innovation as well as Head of Unscripted Programming and Comedy for YouTube Originals, collaborating with the platform’s most inventive creators and channels. Ben developed his YouTube chops as a creator, founding the Key of Awesome comedy channel (3 billion views) and co-founding Vsauce (4 billion views).

Ben is also the founder of Good to Vote, a non-partisan voter registration campaign. Launched in 2020, in partnership with HeadCount.org, Good to Vote partners with music artists and creators, and has registered over 300,000 new voters to date. The team is now focused on the 2024 election.

Ben has been to every VidCon since its inception, and is looking forward to heading back.

Industry Track

Navigating the Future: How AI Is Transforming Content

Location: 304ABC

Friday, June 28

2:35 pm - 3:35 pm

Featuring: Rosie Nguyen, Goldie Chan, Ben Relles and more

This immersive hour-long session unpacks the massive impact AI is having on the creator economy through insights from industry experts, live demos of cutting-edge AI tools, and open Q&A with pioneers in the field. Attendees will gain a broad understanding of the current and future applications of AI, highlighting strategies and tools that creators are using to reshape content creation, distribution, and monetization.

Participants

Rosie Nguyen

Content Creator

Goldie Chan

Founder

Warm Robots

Ben Relles

Content Strategy

Office of Reid Hoffman

Paul Bakaus

EVP, Product and Creator Tools

Spotter

Creator Track

Influencing Democracy: Why Civic Stories in Content Matter

Location: Room 202

Saturday, June 29

4:00 pm - 4:45 pm

Featuring: Ash, Rachael Terrell, Ben Relles and more

Join MTV, HeadCount, and your fellow content creators for a timely conversation about the pivotal role creators play in shaping the future of our democracy. In an era marred by voter apathy and political disillusionment, responsible civic storytelling is paramount in empowering and mobilizing voters to turn out to the polls. Featuring insights from the US’s top civic engagement experts on how to motivate voters and tips for representing these issues in content, this discussion will leave you with ideas for how to turn your viewers into voters and craft content that resonates with your community.

Participants