Grace Wells

Grace is a director and creative lead specializing in tabletop commercial videos. She has a strong understanding of communicating a brand story through the lens of what resonates with social-first audiences. She’s directed and creatively led projects for clients such as Amazon, NERF and Procter & Gamble. Since 2020, Grace has built a creator platform of over 2.7M followers. She is best known by her followers for her series, “Making Epic Commercials for Random Objects,” which has garnered 160 Million views across 25 videos.

Industry Track

Stream to Mainstream: How Creators Are Changing the Face of Entertainment

Duration: 25 minutes

Location: Industry Mainstage

Friday, September 29

2:20 pm - 2:45 pm

Featuring: Kalen Allen, Grace Wells, Bernie Su

Digitally native creators are forging new paths, with careers that simultaneously span social media and more traditional forms of entertainment including film, television, and print media. No longer is digital considered a jumping off point that should be “graduated” from — today’s multi-talented creators are building multi-platform careers, ultimately changing the nature of media and entertainment forever. How do these creators think holistically about the content they create, and about connecting authentically with their fans regardless of platform or context?
Additional speakers to be announced shortly. 

Participants


Industry Track

Breaking The Surface: The Creator New Wave

Duration: 30 minutes

Location: Room 336

Friday, September 29

4:30 pm - 5:00 pm

Featuring: Grace Wells, Anthpo, Max Reisinger and more

From the Publish Press team, our conversation will focus on the growing, robust Creator Camp community and the rise of the #YouTubeNewWave — an internet-native movement towards democratizing creativity and telling more personal stories on the titular platform — alongside it. Panelists will have a chance to talk about their unique creator journey, take a collective health check on the state of online storytelling, and discuss how the next generation plans to make 'more than just content.'

Participants


Community Track

Hustle or Hassle? Creators Cultivating Work-Life Balance

Duration: 1 hour

Location: Room 337/338

Saturday, September 30

11:30 am - 12:30 pm

Featuring: Zahra, Slice N Rice, Doctor Mike and more

Being a content creator is a dream job to many. But when your work is not confined within office walls or specific hours, it can be difficult to find a sense of work-life balance. In this panel, learn how creators prioritize healthy work habits, avoid burnout, and focus on their physical and mental health so they can continue putting out the content we all love. 

Participants


Community Track

Cultivating Creativity

Duration: 1 hour

Location: Room 336

Saturday, September 30

1:00 pm - 2:00 pm

Featuring: Amanda Golka (Swell Entertainment), Rich Black Guy, Grace Wells and more

From professional commercials, to comedy, to gaming — these creators have done it all! Or so it seems. And yet they're always coming up with fresh, new content! How do they do it? Come hear these creators discuss how they find inspiration and keep their creative juices flowing.

Participants