September 28 – October 1 at the Baltimore Convention Center
Schedule
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Industry Track
VidCon Industry Leadership Summit (Invite Only)
Duration: 2 hours 45 minutes
Location: Room 327/328/329
Thursday, September 28
1:00 pm –
3:45 pm
Featuring: SeanDoesMagic, Peet Montzingo
The inaugural VidCon Industry Leadership Summit convenes an invite-only group of key stakeholders building the creator economy to address critical issues and ultimately collaborate on shaping the future of the industry.
To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Saturday credentials can only be redeemed on Saturday, and Single-day Sunday credentials can only be redeemed on Sunday.
Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.
Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.
Industry Track
Keynote: Christian Tom, Assistant to the President & Director of the Office of Digital Strategy
Duration: 20 minutes
Location: Industry Track Mainstage
Thursday, September 28
4:00 pm –
4:20 pm
Featuring: Christian Tom
In his role as the Director of the Office of Digital Strategy, Christian Tom plays a pivotal role in molding the White House’s approach to integrating technology, digital media, and social platforms to strengthen democracy and bring people together. Join us as Christian delves into his team’s innovative collaborations with creators and influencers aimed at reaching and engaging a new generation of Americans in the democratic process.
Dive into the groundbreaking work of Bernie Su, a trailblazer in the realm of digital storytelling, reshaping the way content is created, consumed, and interacted with. From revolutionizing transmedia narratives with Emmy award-winning projects like “The Lizzie Bennet Diaries” to experimenting with real-time audience engagement on platforms like Twitch, Su continually pushes the boundaries of what it means to create in today’s tech, media, and platform landscape. In this candid conversation Bernie shares his perspective on everything from content economics to inclusive stories and storytelling, and offers a glimpse into the ever-evolving future of entertainment.
Unlocking the Podcast Opportunity: The "Next Big Thing" is Older Than YouTube
Duration: 20 minutes
Location: Industry Mainstage
Thursday, September 28
4:45 pm –
5:05 pm
Featuring: Kirsten Cluthe, RJ Bee, Jim Louderback
Think podcasts are dead? Think again! They’re the next big format. Join founders of Osiris Media — one of the original fan-first podcasting networks turned juggernaut for music content and creators — to explore recent industry developments in the space and how podcasts can be leveraged as part of a fan-first, multi-platform strategy. What can we learn from the musicians who’ve led the way? See how creators across all platforms, from YouTube to TikTok to LinkedIn, are using podcasts to grow community, engage new audiences, and drive significant new revenue sources. Whether you’re seasoned or completely new to the format, you’ll leave with a more nuanced understanding of why podcasts should be an integral part of a creator’s media strategy. The original digital media format is new again — don’t miss out on the podcasting goldrush!
Welcome Industry Track attendees! Kick off VidCon with a drink, new friends, and colleagues immediately following the welcome keynote.
Industry Track
Registration Open – Industry Track
Duration: 11 hours
Location: Pratt Street Lobby West
Friday, September 29
8:00 am –
7:00 pm
Industry track ticket holders are invited to pick up their credentials at this time.
To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Saturday credentials can only be redeemed on Saturday, and Single-day Sunday credentials can only be redeemed on Sunday.
Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.
Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.
Industry Track
Industry Track Lounge Open
Duration: 10 hours
Location: Room 343/344
Friday, September 29
8:00 am –
6:00 pm
Need a place to relax and recharge? Come visit the Industry Track lounge. Beverages and light snacks will be provided throughout the day.
Industry Track
Networking Open
Duration: 9 hours
Location: Room 330
Friday, September 29
8:00 am –
5:00 pm
Make valuable connections, discover new potential leads, and forge alliances with like-minded professionals. The networking experience is integrated into the official VidCon app, where you can discover attendees you may want to meet and book time in the Networking Lounge.
Networking is open to attendees with Industry Track, Full Access, and Speaker badges.
Community Track
Quiet Room Open
Duration: 9 hours
Location: Room 334
Friday, September 29
8:00 am –
5:00 pm
If you need a break from the excitement, stop by the quiet room, located on the 300 level. Eating, talking, and noisemaking are prohibited in this space.
Industry Track
Industry Track Welcome
Duration: 15 minutes
Location: Industry Mainstage
Friday, September 29
9:00 am –
9:15 am
Industry Track
From Inspiration to Impact: Can Creators Save the World?
Duration: 25 minutes
Location: Industry Mainstage
Friday, September 29
9:15 am –
9:40 am
Featuring: Doctor Mike, Katrine Wallace, Ziad Ahmed
While it may sound hyperbolic, it can’t be denied that the creator economy is significantly transforming the way people get informed and inspired to action concerning serious issues such as health, politics, sustainability, and more. What does this mean for the future of politics, journalism, education and beyond? This session highlights creators who are reshaping how we interact with important societal and global issues by fostering interactive, personalized, and democratized spaces for information dissemination and engagement.
Featuring: Ezra Cooperstein, Jim Louderback, Ivana Kirkbride
According to Goldman Sachs, the Creator Economy is projected to reach half a trillion dollars by 2027 and the 50 million global creators that comprise the market today will grow at a compound annual rate of 10-20% during the next five years. Creators are driving cultural change and becoming the largest driver of consumer purchase decisions. Advertisers are following suit and shifting more budgets to social commerce and digital. Meanwhile, the tech platforms are undergoing anti-trust litigation while traditional media contends with labor disputes that will impact content supply from Hollywood for years to come. What does this mean for the creator economy now and in the future? What opportunities and challenges will emerge as creators displace conventional gatekeepers of media and culture? Join us for an in-depth look at what’s next for the creator economy
Staying Out of Trouble: Policy & Regulation in the Creator Economy.
Duration: 30 minutes
Location: Room 337/338
Friday, September 29
9:40 am –
10:10 am
Featuring: Lartease Tiffith, Merlyne Jean-Louis, AJ Brown and more
The rapid growth of the creator economy has garnered enormous attention — including that from regulators, lawmakers, and those charged with enforcement. How can creators navigate a complex and ever-changing policy landscape? What can they do to stay informed, and how can they engage with regulatory bodies to help shape the policies that affect their businesses and livelihoods? Join legal and public policy experts for a look at the latest developments for issues ranging from intellectual property to digital privacy, advertising and sponsorship regulations, and more.
Featuring: Eric Wei (@trykarat), Anthpo, Tejas Hullur and more
Being a successful creator means learning how to scale beyond initial success on one channel to building a brand across multiple platforms, types of content, and monetization channels. How do today’s top creators manage this transition and grow into businesses? What best practices can they recommend when it comes to hiring, diversification, tracking finances, and more?
Featuring: Dave Dickman, Susan Stein, Corey Martin and more
Sponsored. Content creators are an essential channel for healthcare and pharma companies to connect and share information with their audiences. Equally critical is understanding the complicated world of healthcare regulations and how they impact influencer campaigns. Hear from industry experts about the unique challenges, opportunities, and considerations for healthcare marketers exploring influencer strategies.
Where to Next? 5 Predictions About the YouTube Economy
Duration: 15 minutes
Location: Industry Mainstage
Friday, September 29
10:10 am –
10:25 am
Featuring: Matt Koval
Take a look at the creator economy through Matt Koval’s unique lens, an “OG” YouTube star turned executive with a decade tenure at the company. After helping to develop YouTube’s creator best practices and eventually serving as their first Global Creator Liaison, Matt now uses his wealth of experience to advise both companies and creators on launching or rejuvenating their channels. What does he think about where we’ve been, and where we’re going? Find out in this can’t-miss talk about the past, present, and future of the creator economy.
2024 Trend Report with Creator Economist, Meridith Rojas
Duration: 20 minutes
Location: Industry Mainstage
Friday, September 29
10:25 am –
10:45 am
Featuring: Meridith Rojas
How can we understand the scope and scale of today’s creator economy, and what’s to come in its “very near future”? What will it take to thrive as marketers, entertainers, technology providers, and business managers? Find out as Captiv8’s Chief Brand Officer Meridith Rojas shares data-driven insights about where we are, where we’re going, and what this means for every stakeholder in the creator economy.
Featuring: Aaron Burriss, Tim Jablonski, YUNG ASTROO and more
Cost-effective without sacrificing creativity, scalable without requiring complex tech or tools, and compelling content that doesn’t require material viewer time commitments — short-form video can be a powerful tool for creators and brands. Join this panel of stakeholders from across the creator economy to explore the power and possibilities of short-form content.
What can today’s deal flow tell us about where the creator economy is going? Find out from Slow Venture’s Megan Lightcap as she shares some unexpected insights that can be revealed when you “follow the money”.
Featuring: Jasmine Enberg, Erin McGoff (AdviceWithErin), Casual Geographic and more
There is a growing cohort of creator-educators who are sharing their unique passions, knowledge, and expertise with loyal and engaged audiences. Whether career advice, financial literacy, creative and technical skills, or even niche passions like knitting, robotics, astronomy, and more, these creators are using their reach to teach via snackable content that’s easy to digest. Their deeply engaged communities also open enormous opportunities for brands to authentically connect with aligned products and services. Hear from leading edutainers and their partners about the growing space.
Sponsored. Unveiling the power of UGC, dive into how influencers capitalize on brand challenges to maximize monetization. Learn about leading challenge-based platform Hyype Space and how they’re revolutionizing influencer/brand challenges that engage and grow your audience while monetizing you. Hear from marketing pros and actress Michaela Jill Murphy on how to leverage Hyype Space for your next campaign or challenge.
Establishing Influence: How Boring Industries are Tapping into Creators
Duration: 10 minutes
Location: Industry Mainstage
Friday, September 29
11:10 am –
11:20 am
Featuring: Joshua Cohen
Influencer marketing spend is growing — estimates peg it around $21.1 billion globally by the end of the year. Many of these dollars are spent by newfangled DTC brands, sexy fintech startups, and the other kinds of “up-and-coming” companies you hear creators read out ads for in their videos. However, a small but growing amount of those dollars are being spent by companies and products you’d never guess, leading to an inflection point on the industries spending money in the ecosystem. Come and see who’s on the edge and what it means!
A New Playbook for Creators & Brands: Long-Term Strategic Partnerships, How & Why?
Duration: 10 minutes
Location: Industry Mainstage
Friday, September 29
11:20 am –
11:30 am
Featuring: Timm Chiusano
Time-sucking one offs, mismatched brands and creator communities, impossible to glean attribution… the current state of play between brands and creators is missing one of the greatest opportunities advertisers have ever had. So what can we do about it? Marketing executive by day, creator by night Timm Chiusano shares what a new playbook looks like, providing real-world insight about how this should happen, and what the payoff is for all stakeholders when they get it right.
Featuring: Doctor Mike, Ashwath Narayanan, Nicholas Kitchel and more
In a digital era where audiences are looking for meaningful content, it’s important that creators understand the best ways to engage with impact. Join a panel of creators and nonprofit experts to learn more about how they meet this challenge and engage with impact organizations to amplify their message.
Creators Aren't Ad Units, Communities Aren't Impressions
Duration: 10 minutes
Location: Industry Mainstage
Friday, September 29
11:30 am –
11:40 am
Featuring: Rob Davis
For brands to thrive in the creator economy an important paradigm shift must take hold — authentic connections creators forge with their audiences ARE NOT commodities and those audiences are communities, NOT passive receptors for marketing messages. While that sounds good, what does it actually mean when the rubber meets the road? In this talk MSL Chief Innovation Officer Rob Davis goes beyond the buzzwords to share actionable advice about the new language, thinking, and behavior that comes with prioritizing meaningful collaborations with creators and investing in communities for long-term engagement rather than fleeting visibility.
With the rise of creators, there is an imminent shift happening in how marketers develop social forward paid content. By 2025, brands will begin working directly with creators on content that is platform forward and engaging for younger audiences. Ad agencies will begin to lose that work. Does that mean ad agencies go extinct?
RIP Gatekeepers: Culture, Equity & Representation in the New Creator Economy
Duration: 45 minutes
Location: Room 331/332
Friday, September 29
11:50 am –
12:35 pm
Featuring: Molly Burke, MegaGoneFree, Cavel Khan and more
The creator economy’s rapid growth has opened paths and possibilities for new stories and storytellers to emerge, while helping dismantle some gatekeeping mechanisms that have defined media and entertainment for too long. What is the cultural impact of this seismic shift? How can traditional industry stakeholders connect with these creators and their communities in authentic ways? This session explores how today’s creator economy has changed the nature of storytelling, helped move the needle when it comes to culture, equity, and representation, AND what’s required to keep this movement going forward.
Featuring: Kaya Yurieff, Jim Shepherd, Caryn Marjorie
Creators have been buzzing about Snapchat’s monetization programs. The Information’s Kaya Yurieff will sit down with Jim Shepherd, Snap’s Director of Global Talent Partnerships, and creator Caryn Marjorie to unpack Snapchat’s strategy, how they’re supporting creators to monetize their content and build a community, and the platform’s role in the broader creator economy.
Sponsored. Influencer marketing is changing every year, and it is important to stay up to date on how to sell your social media influence in the most effective way.
Featuring: Ryan Ruden, Nadia Tseng, Brett Marks and more
While gaming is bigger than music, TV, and film combined, the marketplace remains elusive to many traditional industry stakeholders. Is that about to change? GenZ is rising through the ranks and assuming senior leadership roles inside companies of every sector, bringing with them an inherent understanding of opportunities at the intersection of gaming, commerce, and culture. How might this transform the engagement strategies of music, sports, fashion, and mainstream brands in this space? A panel of creators and industry experts explore what’s on the horizon for gaming, unpacking how new leaders + new ideas are changing the face of entertainment and beyond.
Join industry experts Rich Greenfield and Jim Louderback to delve into how the rapidly growing creator economy is disrupting an already complex media landscape. What’s ahead for traditional platforms and players as well as growing channels like audio and gaming? How are retail, commerce, live video, and the creator economy converging, and what will this look like over the next 6, 12, and 18 months? In a world defined by nearly infinite choices when it comes to content consumption, what does it take to win the battle for time and attention? Find out in this can’t-miss conversation.
Rethinking the Venture-Backed Creator Economy: Where’s the Money Flowing Now?
Duration: 35 minutes
Location: Room 331/332
Friday, September 29
1:50 pm –
2:25 pm
Featuring: Eric Wei (@trykarat), Monica Khan, Kaya Yurieff and more
While traditional venture funding for creator economy startups may have been declining, that’s not the whole story. New pockets of the space are growing steadily, and innovative funding methods have also been on the rise. Learn how a new breed of companies and investment vehicles are building new playbooks for private market economics, bespoke for creator-driven companies. What does this look like when it comes to deal flow, term sheets, returns, exits, and more? How can creators and traditional investors navigate this space? Who wins and who loses in this new world order? Tune in to find out.
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. In this candid conversation Taylor gives a sneak peek into her soon-to-be-released book, Extremely Online, where she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Get a unique view of the creator economy’s past, present, and future through the lens of its preeminent documenter, analyst, and commentator.
Featuring: Bing Chen, Colin Daniels, Sophie Jamison and more
The most successful creators are nothing without their communities. Platform diversification is becoming the norm while incumbent growth has slowed, redefining the relationships creators can have with their communities and fans. In a world where the most valuable currencies are authenticity and trust, how can industry stakeholders make sense of the marketplace? Join this panel of experts for a deep dive into what this new landscape means for creators, communities, and commerce.
Sponsored: VidaFair is a new website & app that lets content creators monetize their work based on one-time payments from viewers, rather than subscriptions. Some have likened VidaFair to a YouTube, except where creators set their own rental fees. Others think of VidaFair as an a la carte version of Patreon. Learn about VidaFair’s innovative new way to monetize video that’s fair to both content creators & their fans.
Stream to Mainstream: How Creators Are Changing the Face of Entertainment
Duration: 25 minutes
Location: Industry Mainstage
Friday, September 29
2:20 pm –
2:45 pm
Featuring: Kalen Allen, Grace Wells, Bernie Su
Digitally native creators are forging new paths, with careers that simultaneously span social media and more traditional forms of entertainment including film, television, and print media. No longer is digital considered a jumping off point that should be “graduated” from — today’s multi-talented creators are building multi-platform careers, ultimately changing the nature of media and entertainment forever. How do these creators think holistically about the content they create, and about connecting authentically with their fans regardless of platform or context? Additional speakers to be announced shortly.
Think FAST: The Living Room Is the New Battleground in the War for Attention
Duration: 15 minutes
Location: Industry Mainstage
Friday, September 29
2:40 pm –
2:55 pm
Featuring: Sarah Craig
More and more digital video is being consumed via connected TV, and this includes nearly 35% of all YouTube views. What does this mean for creators and their partners, who’ve spent the last decade thinking mobile-first? Find out in this informative session.
Beyond Transactions: The Next Chapter for Brands and Creators
Duration: 40 minutes
Location: Room 331/332
Friday, September 29
2:45 pm –
3:25 pm
Featuring: Denise Vitola, Rob Davis, Timm Chiusano and more
As the creator economy has matured, so too has the nature of relationships between brands and creators. Forget transactional one-offs, strategic partnerships defined by shared values and authentic representation are the future. This roundtable conversation explores the collaborative, authentic, and mutually-beneficial ways brands and creators can build long-term relationships based on shared values and creative vision that redound to the benefit of all.
Should Some Creators Ignore the Entrepreneurial Call?
Duration: 20 minutes
Location: Industry Track Mainstage
Friday, September 29
2:55 pm –
3:15 pm
Featuring: Lauren Schnipper, Hyram Yarbro, Alexandra Sternlicht
Amid the creator economy boom in recent years, we have been told all creators are entrepreneurs… but is that a reality? Prepare for a heated discussion as this panel confronts the dilemma: should content creators stick to their artistic roots or strike into the cutthroat business world? We’ll dive into the crucial questions creators should ask before venturing into new businesses and product launches. What are the right and wrong signals? Should they find a partner or go alone? Maybe a content business is more than enough? Join us for this deep exploration led by industry experts and creators who have weathered the ups and downs of the entrepreneurial journey.
To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Saturday credentials can only be redeemed on Saturday, and Single-day Sunday credentials can only be redeemed on Sunday.
Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.
Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.
Industry Track
Revenue Diversification: Direct Distribution, Micro Syndication & More
Duration: 35 minutes
Location: Room 337/338
Friday, September 29
3:00 pm –
3:35 pm
Featuring: Sarah Craig, Adorian Deck, Avi Gandhi and more
There is a new ethos emerging as creators seek to own their destiny. Direct-to-fan distribution via subscriptions are on the rise, while innovative tools and services are helping creators syndicate content they’re already creating, ultimately growing their audiences and income across an exploding media universe. In this discussion creators and industry experts share insight into the opportunities from off-social short form syndication to long form VOD and traditional television and FAST, and unpack how this translates into new revenue sources and more sustainable careers.
Get a rare inside look at how top creator-centric companies operate with the of leaders driving strategy and growth at Mythical and Paris Hilton’s 11:11. From talent and org design to decision making, deal development, and more, there is a new business playbook being written in real-time. Find out how these industry pioneers think about building, operating, and scaling in a creator-first world
The Growth Outlook Part I: Navigating a Potential Downturn
Duration: 10 minutes
Location: Industry Mainstage
Friday, September 29
3:40 pm –
3:50 pm
Featuring: Kaya Yurieff
While the creator economy saw explosive growth during the past two years, an increasingly crowded landscape and complex macroeconomic conditions may indicate that the days of nothing but “up and to the right” are behind us. How can creators and their partners prepare? The Information’s Kaya Yurieff shares insight about what’s ahead and what it will take to thrive amid a new reality for the creator economy.
Featuring: Kaya Yurieff, Kirthiga Reddy, Chris M. Williams and more
Have rumors of the creator economy’s decline been greatly exaggerated? What does the near future of this ecosystem look like, and what will power its next wave of scale? Join this panel of cross-industry leaders to discuss how emerging technology, changing platform policies, potential consolidation, and more may help drive the creator economy’s next 100 billion dollars in value.
No BS: What Creators Wish Brands Understood about Authenticity, Community & Connection
Duration: 40 minutes
Location: Room 337/338
Friday, September 29
3:55 pm –
4:35 pm
Featuring: Nicolas Roman (@xtheromanempire), Molly Burke, Lori Wheeler and more
A panel of established creators share their perspectives on what it means to truly connect with fans and get candid about how brands can best partner with them in real and substantive ways. What does an optimal partnership look like? How can marketers provide support and insight, while relinquishing creative control? Find out in this honest, no BS conversation.
How AI is Transforming Today’s Creator Economy: An Interactive Session
Duration: 35 minutes
Location: Industry Mainstage
Friday, September 29
4:15 pm –
4:50 pm
Featuring: Thomas Kramer, Jim Louderback, Gaurav Misra
This interactive discussion explores what AI is (and is not!) doing to revolutionize the creator landscape. A mix of short talks, debates, and an audience Q&A aims to uncover how industry stakeholders are leveraging emerging AI-powered tools for content creation, distribution, evaluation, and more. Bring your questions and perspectives — you won’t want to miss this opportunity to engage with experts on the current and near future of AI.
Featuring: Grace Wells, Anthpo, Max Reisinger and more
From the Publish Press team, our conversation will focus on the growing, robust Creator Camp community and the rise of the #YouTubeNewWave — an internet-native movement towards democratizing creativity and telling more personal stories on the titular platform — alongside it. Panelists will have a chance to talk about their unique creator journey, take a collective health check on the state of online storytelling, and discuss how the next generation plans to make ‘more than just content.’
To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Saturday credentials can only be redeemed on Saturday, and Single-day Sunday credentials can only be redeemed on Sunday.
Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.
Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.
Community Track
Quiet Room Open
Duration: 10 hours 30 minutes
Location: Room 334
Saturday, September 30
8:00 am –
6:30 pm
If you need a break from the excitement, stop by the quiet room, located on the 300 level. Eating, talking, and noisemaking are prohibited in this space.
Community Track
Community Track Lounge Open
Duration: 9 hours 30 minutes
Location: Room 343/344
Saturday, September 30
9:00 am –
6:30 pm
Need a place to relax? Come camp out at the VidCon Lounge, located in the Expo Hall.
Community Track
Expo Hall Open
Duration: 9 hours
Location: Hall E
Saturday, September 30
9:30 am –
6:30 pm
Are you looking for merch, music, giveaways, games, and so so much more? Look no further than our Expo Hall, where we’ll have tons of booths and approximately one million things to do.
If you need a place to relax, come camp out at the VidCon Lounge, located in the Expo Hall.
Community Track
Crown the Creators: Internet IQ
Duration: 1 hour
Location: Community Mainstage – Hall F
Saturday, September 30
10:00 am –
11:00 am
Accessibility: ASL Interpreters Present
Featuring: Basement Gang (Kadeem), Basement Gang (Nate James), Basement Gang (Nick) and more
TikTok Sounds for 200! What is…”bombastic side eye”? Watch these two creator teams show off their internet intellect during VidCon’s take on the classic game show Jeopardy! Which team will claim the victory? Find out during this kick-off session of the first-ever Crown the Creators Tournament!
With the surge of content promoting ideals rooted in toxic masculinity, it’s time for an important conversation about how we can combat the effects of this trend. Creators will come together to discuss the ways in which they use their content to challenge this viewpoint, encourage healthy behaviors, and inspire positive change among young viewers.
Creator to Creator: Hannah Williams (Salary Transparent Street) & Erin McGoff (AdviceWithErin)
Duration: 1 hour
Location: Room 336
Saturday, September 30
10:00 am –
11:00 am
Featuring: Caleb Simpson, Hannah Williams (Salary Transparent Street)
These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy (and their fans’ feeds).
Featuring: Hannahxxrose, Astro Alexandra, Zahra and more
Join the conversation as panelists shed light on their experiences both as content creators and as women navigating the digital realm. This session will explore how we can help make the internet a more positive space for women, and how men can champion their fellow creators by actively promoting and centering women’s voices in their content.
Funny Business: Behind the Scenes of Comedy Craftsmanship
Duration: 1 hour
Location: Room 339-342
Saturday, September 30
10:00 am –
11:00 am
Featuring: Ty G, Hassan Khadair, Hardstop Lucas and more
Join some of the funniest people online for a laugh-out-loud discussion on the art of comedy. Creators will discuss the viral moments that propelled them into stardom, and how they continue to incorporate their unique sense of humor into their content while keeping it fresh.
Make valuable connections, discover new potential leads, and forge alliances with like-minded professionals. The networking experience is integrated into the official VidCon app, where you can discover attendees you may want to meet and book time in the Networking Lounge.
Networking is open to attendees with Industry Track, Full Access, and Speaker badges.
Community Track
Crown the Creators: Combination Illustration Creations
Duration: 1 hour
Location: Community Mainstage – Hall F
Saturday, September 30
11:30 am –
12:30 pm
Accessibility: ASL Interpreters Present
Featuring: CircletoonsHD, Rebecca Parham (Let Me Explain Studios), The Odd 1s Out and more
Can these animators guess what their teammates are drawing? What would it look like if Pikachu was Shrek? See for yourself during this hilarious game where creators will bring the most ridiculous cartoon mashups to life!
Featuring: Tee Noir, Chadio, Gianna Marie and more
Now more than ever, we can connect with others who share our interests, passions, and views. These dynamic creators will have an uplifting discussion about how they’ve used the things that make them unique to create communities that provide welcoming, safe spaces for their fans. Find out what motivated them to build these spaces, why these communities are valuable, and their advice for future creators who wish to do the same.
Hustle or Hassle? Creators Cultivating Work-Life Balance
Duration: 1 hour
Location: Room 337/338
Saturday, September 30
11:30 am –
12:30 pm
Featuring: Zahra, Slice N Rice, Doctor Mike and more
Being a content creator is a dream job to many. But when your work is not confined within office walls or specific hours, it can be difficult to find a sense of work-life balance. In this panel, learn how creators prioritize healthy work habits, avoid burnout, and focus on their physical and mental health so they can continue putting out the content we all love.
Featuring: Kyle Exum, Brooklyn Queen, Shiadanni and more
Musicians are embracing the power of social platforms to spread their art and find their audience. In this session, tune in to hear how your favorite musical creators carved out a space for themselves not only on the internet, but in the world of music as a whole.
Get In, We're Going to the Moon: NASA’s Video Efforts On and Off the Planet
Duration: 1 hour
Location: Room 336
Saturday, September 30
11:30 am –
12:30 pm
Featuring: Astro Alexandra, Pedro Cota, Sarah Loff and more
In 2022, NASA launched the first uncrewed flight test of the rocket and spacecraft that will return humanity to the Moon — and the Artemis I mission reached millions of people all over the world through video content. Learn how teams worked together to tell this story: from streaming video directly from a spacecraft, to making the science accessible for an everyday audience, to interacting with social media users in real time. Take the next giant leap with us!
Featuring: Amanda Golka (Swell Entertainment), Rich Black Guy, Grace Wells and more
From professional commercials, to comedy, to gaming — these creators have done it all! Or so it seems. And yet they’re always coming up with fresh, new content! How do they do it? Come hear these creators discuss how they find inspiration and keep their creative juices flowing.
Featuring: Natalie Wynn, Dadlifejason, Shiadanni and more
In this panel, the spotlight is on cyberbullying and mental health as creators gather to delve into their personal experiences. From examining the impact of adverse comments to sharing their strategies for resilience, the discussion will help you learn how to foster a more positive mindset as you navigate the digital space.
We’re Here, We’re Queer, We’re Shaping the Digital Sphere
Duration: 1 hour
Location: Community Mainstage – Hall F
Saturday, September 30
2:30 pm –
3:30 pm
Accessibility: ASL Interpreters Present
Featuring: Griffin Maxwell Brooks, MegaGoneFree, Cristian Dennis and more
We’re celebrating top LGBTQ+ voices in the digital space during this informative and impactful panel. These creators will talk about the importance of queer representation in digital media and the challenges they’ve overcome on their journey to becoming a positive force in their communities.
Featuring: The McFarlands, Dadlifejason, Merrell Twins and more
Explore the intricacies of creating content alongside family members, and the effects of this dynamic on the personal and professional lives of these creators. Discover their approaches to distinguishing work hours from leisure time, and how familial connections contribute to their collaborative efforts.
Featuring: Merrick Hanna, Gianna Marie, AngryReactions and more
In this thoughtful discussion, creators will discuss what it’s actually like to be internet famous. They will reflect on what they wish they’d known before developing a following, the impacts of going from unknown to being recognized in public, and what future creators should know in order to prepare and protect their mental health.
Featuring: Shaelovve, Kaelyn Kastle, Tee Noir and more
Just like Beyoncé, we wouldn’t trade these amazing creators for anybody else. In this inspirational hour, these creators will discuss the experience of being a Black woman online, the important messages that drive their content, and what it means to be a role model to Black youth everywhere.
Featuring: GamingMermaid, Wallibear, BoomerNA and more
Attention all blocky adventurers and pixel pioneers…this session is for you! Tune in as these creators discuss the magical world of Minecraft — where players are limited only by their own imagination — and how they used the power of play to build flourishing digital communities.
Bridging Divides: Strengthening Democracy through Discourse
Duration: 1 hour
Location: Room 331/332
Saturday, September 30
4:00 pm –
5:00 pm
Accessibility: ASL Interpreters Present
Featuring: Vaush, Destiny, Brianna Wu and more
Debate and disagreement have always defined the political content space. But with so much on the line for American democracy in the 2024 elections, can we come together when it matters the most? Join some of the most influential voices in the pro-democracy center-left political commentary axis to discuss our agreements and our differences — and how to overcome them to protect democracy in 2024 and beyond.
Some creators and aspiring creators may struggle to share their content publicly due to the bureaucracy surrounding their jobs. As an employee of the US State Department, Chelsea has experience in navigating these official pathways to get “Hey Ms. Traveler” approved and even recognized by the Federal Government. This presentation will offer some tips on how to generally increase your chances of getting the “Okay” from your bosses to create and maybe even profit!
We're up Next! The Next Generation of Black Creators
Duration: 1 hour
Location: Room 337/338
Saturday, September 30
5:30 pm –
6:30 pm
Featuring: Shaelovve, MegaGoneFree, Lee McCall (LeeThe4th) and more
Just like the creators who paved the way for them, these creators aim to inspire and facilitate inclusion in the industry for their successors. In this discussion, panelists will talk about who influenced them the most and will highlight the ways they hope to energize and educate those hoping to get into the creative space.
Featuring: Basement Gang (Kadeem), Basement Gang (Nate James), Basement Gang (Nick) and more
Saturday culminates in a high energy variety show with performances from your favorite creators. Music, dance, comedy and…well, you’ll just have to be there to find out.
To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Saturday credentials can only be redeemed on Saturday, and Single-day Sunday credentials can only be redeemed on Sunday.
Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.
Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.
Community Track
Quiet Room Open
Duration: 10 hours 30 minutes
Location: Room 334
Sunday, October 1
8:00 am –
6:30 pm
If you need a break from the excitement, stop by the quiet room, located on the 300 level. Eating, talking, and noisemaking are prohibited in this space.
Community Track
Community Track Lounge Open
Duration: 9 hours 30 minutes
Location: Room 343/344
Sunday, October 1
9:00 am –
6:30 pm
Need a place to relax? Come camp out at the VidCon Lounge, located in the Expo Hall.
Community Track
Expo Hall Open
Duration: 9 hours
Location: Hall E
Sunday, October 1
9:30 am –
6:30 pm
Are you looking for merch, music, giveaways, games, and so so much more? Look no further than our Expo Hall, where we’ll have tons of booths and approximately one million things to do.
If you need a place to relax, come camp out at the VidCon Lounge, located in the Expo Hall.
Community Track
Animation Domination
Duration: 1 hour
Location: Community Mainstage – Hall F
Sunday, October 1
10:00 am –
11:00 am
Featuring: Rebecca Parham (Let Me Explain Studios), The Odd 1s Out, CircletoonsHD and more
Join us for a behind-the-scenes look into the world of animation. Hear what inspired some of your favorite animated digital series, how these creators developed their own art styles, and learn more about their process!
Featuring: Chadio, YUNG ASTROO, Caleb Simpson and more
You might think content creation is a breeze! But where are we headed next? What will the future of content creation and social media look like, and how can both established and emerging creators keep up? Tune in to hear how these creators are tackling new trends, maintaining viewership, and navigating the ever-changing digital landscape.
Featuring: Molly Burke, Jess Val Ortiz, QueenKhamyra and more
Are creators really just like us? From inspirational to educational to relatable, lifestyle content offers the opportunity for creators to connect with their fans across a broad spectrum of interests and themes. Sit down with these panelists for a look at the pros and cons of sharing your life online and how this personal approach creates engaged communities.
Featuring: LaurenZside, Yuri Lamasbella, Lee McCall (LeeThe4th) and more
Which creator has the strongest poker face? Watch as these two teams go head to head to see who is able to hold in their laughter the longest. We’re serving them so crazy content to react to, so you know it’s going to be a fun and funny time.
Make valuable connections, discover new potential leads, and forge alliances with like-minded professionals. The networking experience is integrated into the official VidCon app, where you can discover attendees you may want to meet and book time in the Networking Lounge.
Networking is open to attendees with Industry Track, Full Access, and Speaker badges.
Community Track
Joysticks & Journeys
Duration: 1 hour
Location: Community Mainstage – Hall F
Sunday, October 1
11:30 am –
12:30 pm
Featuring: Smajor (Dangthatsalongname), Hew Moran, Purpled and more
These creators have been on epic adventures through virtual realms, and they’re here to tell you all about it! Join your favorite gamers to hear about how they turned their passion for play into profit while uniting fans and fellow gamers from all corners of the globe.
OK Boomer: The Next Generation of Mental Health Advocacy
Duration: 1 hour
Location: Room 331/332
Sunday, October 1
11:30 am –
12:30 pm
Accessibility: ASL Interpreters Present
Featuring: Dadlifejason, Anthpo, QueenKhamyra and more
Delve into the world behind the camera as creators share their stories of navigating mental health challenges while producing engaging content. This session explores the intersection of creativity, vulnerability, and self-care, offering insights into maintaining balance and promoting positive discussions about well-being. Learn more about how these creators are reshaping conversations and rewriting the narrative around mental health while creating a safe space for viewers to share their experiences.
Beyond Barriers: Promoting Inclusivity through Awareness
Duration: 1 hour
Location: Room 337/338
Sunday, October 1
11:30 am –
12:30 pm
Accessibility: ASL Interpreters Present
Featuring: Molly Burke, Nicolas Roman (@xtheromanempire), Imani Barbarin (Crutches And Spice) and more
This panel showcases the transformative impact content creators have on disability awareness. Learn how these influencers are using their platforms to destigmatize hidden disabilities, initiate crucial conversations within their communities, and promote a more inclusive society that embraces the experiences of all individuals.
Featuring: The Trills, Jesse Concepcion (@SupItsJesse)
Watch The Trills battle it out in this competition of memorization and musical brilliance! Find out whose brain contains the most lyrics as we play music and they attempt to fill in the blanks. The music will start, but can they keep it going?
Monetizing Your Passion: How to Make Money as a Small Creator
Duration: 1 hour
Location: Room 336
Sunday, October 1
11:30 am –
12:30 pm
Featuring: Desiree
Join us as we uncover the secrets and proven strategies behind turning your creativity into a sustainable revenue stream. From brand collaborations and affiliate marketing to merchandise and crowdfunding, learn practical tips and success stories that will empower you on your monetization journey. Don’t miss this opportunity to unlock the potential of your passion and take your content creation to the next level.
Featuring: Anthpo, Aaron Burriss, Wallibear and more
Cheer on your favorite team during this Tapple showdown! Two teams will race to beat the clock as they come up with words for various categories before the ten-second timer runs out.
Featuring: Jess Val Ortiz, Ty G, Sophia Talamas and more
How do these creators take their minds offline when their work revolves around the internet? What do they do to stop scrolling? Listen in as these creators talk about how they unplug to find work-life balance.
These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy (and their fans’ feeds).
Featuring: Sarai Marie (saraisthreads), Howieazy, Imani Barbarin (Crutches And Spice) and more
News over the past three years has given the public the hard truth of what it’s like to exist while being a POC. Plus, social media is further pulling back the curtain, providing more visibility than ever into these social issues. Can this increase in public awareness become a catalyst for change? These creators are coming together to have an important conversation about how media coverage has affected the content they make — and how their comedic approaches to addressing these changes can be an effective force of change in the real world.
Featuring: Astro Alexandra, Doctor Mike, Casual Geographic and more
These creators have a gift for bridging the gap between education and entertainment. Find out how they keep their audience engaged by sharing important information in fun and digestible ways. Drop in to learn something new, and stick around to the end to hear each creator’s favorite fun fact!
Featuring: Ty G, Sarai Marie (saraisthreads), Jess Val Ortiz and more
These creators are opinionated and investigative, covering everything from politics to pop culture and beyond. Learn more about the strategy that drives their content, their unique approach to sourcing topics, and the research behind their most popular videos.
Crown the Creators Finale: Get Your Head in The Game!
Duration: 1 hour
Location: Community Mainstage – Hall F
Sunday, October 1
4:00 pm –
5:00 pm
Accessibility: ASL Interpreters Present
Featuring: Anna McNulty, Merrick Hanna, BrentTV and more
Watch your favorite creators go head to head in the VidCon version of the popular Hedbanz/Heads Up game! Creators will ask a series of yes or no questions to reveal the word or phrase on their headband. Many guesses will be made, but only one creator will win. Plus, tune in for the finale to find out who is crowned ultimate champion of the first-ever Crown the Creators Tournament!
Learn more about your favorite self-proclaimed “Gaming Comedian” LaurenZside! Hear about her various projects and how she turned gaming from a hobby into a hustle during this hour of interactive fun!
Featuring: Slice N Rice, Horchata Soto, Sarai Marie (saraisthreads) and more
These creators not only embrace their culture, but incorporate it into their art. This has added a layer of relatability, authenticity, and uniqueness that has helped shape their successful careers. Join them as they discuss embracing who you are, their influences and inspirations, and how their families support has played a major role.
Featuring: Kaelyn Kastle, MegaGoneFree, Slice N Rice and more
You won’t want to miss the grand finale of VidCon Baltimore! Tune in for show-stopping performances by creators repping their hometowns of Baltimore and beyond!
Featuring: La’Ron, Griffin Maxwell Brooks, Sara Nahusenay and more
A creator’s uniqueness is their superpower online. While some creators have always been comfortable showing their true selves to their audience, others have had to grow accustomed to being in front of the camera. Join us as these creators discuss how authenticity can create opportunities, helping to foster trust within their digital community.
Featuring: Horchata Soto, Nicolas Roman (@xtheromanempire)
These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy (and their fans’ feeds).
Featuring: Baby Simba, Howieazy, Kyle Exum and more
Lowkey we all got bars! Creators will be put on the spot, throwing one-liners back and forth trying to stump each other on random topics. Will it make sense? Probably not. But the rhymes will be top tier!
