Josh Druding

Group Social Strategy Director at Mekanism

Josh Druding

Josh has over 10 years of experience as a social strategist. His background includes expertise in several facets of social media marketing with a deep understanding in platform and content strategy. Working with multiple Fortune 500 clients, including Molson Coors, AT&T, Amazon and Alaska Airlines, he’s adept to developing audience-tailored strategies. Alongside notable achievements such as establishing Miller Lite as the #1 beer brand on Twitter and driving #ItsMillerTime to be the second most used branded hashtag in the world, Josh’s work has been recognized by the Effie, One Show and Shorty Awards.

    Scheduled Appearances

    Thursday • June 23, 2022

    Industry Track

    6-Minute Case Study - Cricket X WWE: TikTok Superfan Surprise

    As part of its long-time partnership with the WWE, Cricket Wireless surprised a TikTok influencer, Special Olympics athlete and WWE superfan named Derek Baker (aka @bakerbanter - 2

    12:35 PM - 12:45 PM
    Ballroom ABC
    • Josh Druding
      (Group Social Strategy Director at Mekanism)
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