Erica Sheftman (Branded Content Team Lead - YouTube)

Erica Sheftman (Branded Content Team Lead - YouTube)

Erica is a Branded Content Team Lead at YouTube Brand Connect, working on brand and creator partnerships across the tech, food/bev, and pharma verticals. Previously, she led brand marketing for The New Yorker, worked on arts policy initiatives at The Aspen Institute, and in a past life, was a professional ballet dancer.

    Scheduled Appearances

    Sep 16, 2020

    12:00 PM - 12:45 PM PDT

    Creator TrackRegistration Required

    Making Money on YouTube, Part 2: Branded Content Fundamentals - The Art of the Pitch

    • Wayne Middleton (Branded Content Manager - YouTube)
    • Ava Donaldson (US Influencer Marketing Lead, Google Hardware - Google)
    • Erica Sheftman (Branded Content Team Lead - YouTube)
    • Liza Kahn (Branded Content Manager - YouTube BrandConnect)
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