Kristen Bowen

Global Head of Activation, YouTube BrandConnect at Youtube

Kristen Bowen

Kristen is responsible for solutions to enable the growth and scale of YouTube BrandConnect, overseeing commercialization, sales development, integrated marketing, product solutions, and sales programs. YouTube BrandConnect brings unparalleled insights, organic measurement, and industry expertise to the influencer marketing landscape - seamlessly connecting brands, creators, and fans. 

Prior to her role at YouTube BrandConnect, Kristen was the Head of Top Creator Partnerships for the APAC region where she was responsible for the development of content strategy and partnerships. She has been with YouTube since 2007 and was one of the early employees in the California headquarters. Over the last 12 years, she’s worked in San Bruno, London, and Sydney managing strategic YouTube Partnerships, specializing in the intersection of brands and creators for the past 6 of those years. 

Kristen holds a Bachelor of Arts honors degree in Communication Studies from the University of California - Los Angeles (UCLA).

    Scheduled Appearances

    Friday • June 24, 2022

    Industry Track

    The Long and Short of Branded Content

    YouTube audiences can’t get enough Shorts, and Creators and brands are starting to use this format in their branded content campaigns. But brands are asking, what’s working well an

    04:00 PM - 04:35 PM
    Anaheim Ballroom D
    • Kristen Bowen
      (Global Head of Activation, YouTube BrandConnect at Youtube)
    • Lisa Nguyen
      (Content Creator)
    • Michelle Khare
    More Info
    View Full Agenda