Hugo Amsellem

VP, Community at Jellysmack

Hugo Amsellem

Entrepreneur, investor, and writer Hugo Amsellem is at the forefront of the creator economy in many different aspects. In 2011 he co-founded a decentralized music label called oocto which helped independent musicians find success without record labels. From there he was part of the founding team of VC and accelerator The Family which funded and provided valuable mentorship to over 700 hundred founders across Europe, helping them raise over $1B in capital. Hugo has always been drawn to the rebellious nature of creators who bypass traditional gatekeepers like TV/film studios, record labels, and publishers to build successful businesses on their own terms. His passion comes through in his writings for armthecreators.com, medium.com, HuffPost, and others, as well as his weekly Clubhouse series “The Creator Economy.” In his current role at Jellysmack, Hugo is combining his startup experience with his creator economy enthusiasm as the head of the forthcoming Jellysmack Creator Accelerator.

    Scheduled Appearances

    Thursday • June 23, 2022

    Creator Track

    Creator Class

    We’ve seen how some creators can have a meteoric rise, but we've also seen some become subject to pitfalls just as quickly. The only way to balance this is with education. But who'

    11:30 AM - 12:30 PM
    Room 258
    • Kate Ward
      (Co-Founder at Creator Now)
    • Zack Honarvar
      (CEO at Creator Now)
    • Hugo Amsellem
      (VP, Community at Jellysmack)
    More Info

    Thursday • June 23, 2022

    Creator Track

    What is Good Content Anyway?

    The cost of content production has gone down from 25k per minute for TV to a few hundred dollars for creators on YouTube. TikTok is pushing these limits even further with creators

    04:00 PM - 05:00 PM
    Room 252
    • Tejas Hullur
      (Creator)
    • Milad Mirg
      (Creator)
    • Hugo Amsellem
      (VP, Community at Jellysmack)

    Friday • June 24, 2022

    Creator TrackCreator Certification

    Creator First Hires

    As creators grow, their workflow becomes more complex. The solution: build a team. However, today’s landscape is not so amenable to finding, hiring, and managing one. There's very

    05:30 PM - 06:30 PM
    Room 258
    • Trent Haire
      (Founder at Creator Campfire)
    • Hugo Amsellem
      (VP, Community at Jellysmack)

    Saturday • June 25, 2022

    Creator TrackCreator Certification

    Data Deep DIve

    What data should creators actually be paying attention to on YouTube? What drives content performance, and how can you easily track and make informed decisions from your data witho

    03:30 PM - 04:30 PM
    Room 258
    • Mateo Price
      (CEO at AMA Digital)
    • Hugo Amsellem
      (VP, Community at Jellysmack)

    Saturday • June 25, 2022

    Creator Track

    More Than Just AdSense: Making Money in the Creator Economy of the Future

    Posting engaging content is only one piece of the puzzle — the possibilities for earning income while creating and doing what you love are endless. Hear from creators and top indus

    05:00 PM - 06:00 PM
    Room 255
    • Colin Rosenblum
      (Host / Cofounder at Colin & Samir)
    • Hugo Amsellem
      (VP, Community at Jellysmack)
    • Samir Chaudry
      (Host / Cofounder at Colin & Samir)
    View Full Agenda