Head of Creators, Gaming and Esports at Nestle
Currently, Bryan serves as Head of Influencer, Gaming and Esports for Nestlé USA. He deftly services household name CPG brands across the global brand’s portfolio including Stouffer’s, DiGiorno Pizza, Hot Pockets and others. He also lends his industry expertise to Nestlé USA’s companywide innovation directives. Through his challenger mindset, Bryan has made his mark through the development of meaningful experiences for brands to connect and engage with their stakeholders. Over the last 10+ years, he has focused on getting brands excited about bridging digital and physical worlds through uniquely integrated creator/influencer, gaming, experiential and partnership programs across North America.
Thursday • June 23, 2022
6-Minute Case Study: Gamers’ Snacks Level Up - How Influencer Marketing Drove Actual Sales for Nestlé
Hot Pockets doubled down on their investment in esports and gaming with creators. What resulted was unprecedented consumer demand, increased brand popularity within the gaming comm
- Bryan Waddell (Head of Creators, Gaming and Esports at Nestle)