Richelle Batuigas

Richelle leads the Media, Analytics, and Strategy department at #paid, an influencer marketing company helping brands run memorable influencer marketing campaigns. Her goal is to move forward the industry by uncovering what impactful creator marketing strategy looks like by using data. She's previously held roles at Nielsen and Edelman where she got into the weeds of measuring consumer behaviour and marketing plans to help brands grow. With her deep background in research and analytics, she started her journey at #paid by developing their proprietary measurement products. It's through this research that #paid started to uncover creator marketing strategies that are proven to work. From here, Richelle brought the Analytics, Media, and Strategy functions together to share learnings that would empower the creator x brand collaborations they were strategizing.