Director, Social Media and Influencer Marketing at Mattel
Kim is the Director of Social Media and Influencer Marketing at Mattel. She leads an award-winning team and oversees Mattel's social media and influencer marketing vision and global strategy. Beginning her career at Ogilvy & Mather, she has 13+ years in the digital media landscape creating successful programs for a variety of top brands. She stays on the forefront of digital trends and creates effective marketing campaigns, leveraging data to guide the conversation between creative and consumers. Kim is passionate about developing authentic storytelling that connects them with an audience to enhance brand affinity and increase ROI.
Thursday • June 23, 2022
Not A Game: Mattel's Influencer Marketing Glow Up
Join Kim Barbosa, Director, Social Media and Influencer Marketing at Mattel, as she illustrates how Mattel grew their influencer marketing strategy from a test budget to a full bor
- Eugene Lee (CEO & Founder at ChannelMeter)
- Kim Barbosa (Director, Social Media and Influencer Marketing at Mattel)