Kim Barbosa

Director, Social Media and Influencer Marketing at Mattel

Kim Barbosa

Kim is the Director of Social Media and Influencer Marketing at Mattel. She leads an award-winning team and oversees Mattel's social media and influencer marketing vision and global strategy. Beginning her career at Ogilvy & Mather, she has 13+ years in the digital media landscape creating successful programs for a variety of top brands. She stays on the forefront of digital trends and creates effective marketing campaigns, leveraging data to guide the conversation between creative and consumers. Kim is passionate about developing authentic storytelling that connects them with an audience to enhance brand affinity and increase ROI.

    Scheduled Appearances

    Thursday • June 23, 2022

    Industry Track

    Not A Game: Mattel's Influencer Marketing Glow Up

    Join Kim Barbosa, Director, Social Media and Influencer Marketing at Mattel, as she illustrates how Mattel grew their influencer marketing strategy from a test budget to a full bor

    11:00 AM - 11:45 AM
    Room 304CD
    • Eugene Lee
      (CEO & Founder at ChannelMeter)
    • Kim Barbosa
      (Director, Social Media and Influencer Marketing at Mattel)
    More Info
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